Thanks Glenn,

I did a web search and found they are part of Group Mi Radio, 
www.grupomiradio.mx. The website confirms the "La Consentida" slogan.

Martin
XE Log Editor

> Date: Thu, 9 Jan 2014 11:50:10 -0800 (PST)
> From: Glenn Hauser <[email protected]>
> To: [email protected], "[email protected]" <[email protected]>,
>       "[email protected]" <[email protected]>,  MWC yg
>       <[email protected]>, mwdx <[email protected]>,
>       "[email protected]" <[email protected]>,
>       "[email protected]" <[email protected]>
> Subject: [IRCA] Mostly Mexican MW DX to Enid OK, January 3-9, 2014
> 
> ** MEXICO. [Re 1470, ``La Consentida``] 
> Well, I`m sticking with XEHI = Consentida, as that`s the
> very active identity currently on FB: https://www.facebook.com/XEHI1470
> Dixionary definition of which is over-indulged or spoilt,
> hardly something positive. In DXLD 13-36, Henrik Klemetz
> said words like consentida imply mistress (Glenn Hauser, OK,
> WORLD OF RADIO 1702, DX LISTENING DIGEST)
> 
> You were misinformed about the meaning of "consentida". It means the favorite 
> one, the favored one, or the preferred one. The meanings you were given 
> derive from the basic meaning, for example, the teacher's pet is "la 
> consentida del maestro", a child is spoiled because she is "la consentida" of 
> her parents. (Even then, it means more pampered than spoiled). There is 
> nothing risqu? about the word. It has nothing to do with "mistress" unless 
> the man prefers the mistress to his wife (Shondir Burns, Jan 4, DX LISTENING 
> DIGEST)
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