The 1930 US census had a question under the heading of HOME, ownership, renting, etc. In Column #9 it asked about a Radio Set. (Does the family residing at this address have a Radio Set? Y/N) That question reflects how important radio was back then!
Perhaps in the year 2020, the 100th anniversary or radio broadcasting the census may ask a similar question like - When was the last time your actually listened to a radio? Or, maybe technology will have advanced far enough to ask a question like this on a future census - "Do you have a cell phone with an RF ID chip implanted into the back of your ear? Y/N" Tom Jasinski Joliet, IL -------------------------------------------------------------- [email protected] wrote: Amazing (to me) article in Radio World magazine today. Apparently, lots of people in their 20's and 30's don't understand that they can access radio outside of their cars anymore. Increasingly, they consider radio a medium that works in their cars--and don't realize that portable or even fixed radios inside the home are an option anymore. For someone who grew up listening to baseball on a transistor radio under his pillow, and hiding earphones in the spines of books during class at school--this is nothing short of amazing to me. Then again, I've noticed that none of the young people who work for me wear watches either. The "phone" is all to them. http://www.radioworld.com/printarticle.aspx?articleid=271316 Is Radio Portable Anymore? Leslie Stimson,07/16/2014 While Baby Boomers grew up listening to transistor radios, the youth of today have not, leading to their perception that the medium isnt portable. Even if they want to listen to radio outside the car, they dont know how. Thats why consumers age 20 to 39 believe they have little access to radio outside their cars, and turn to other sources of audio entertainment when not driving, according to a study from Coleman Insights conducted in cooperation with Emmis Communications. When exposed to, and after using the Emmis-backed NextRadio app, these same smartphone users said they believe NextRadio would make radio mobile, allowing them to listen while they do other things, according to the NAB-funded research. Coleman Insights President/Chief Operating Officer Warren Kurtzman, along with Colemans knowDigital Division President Sam Milkman, conducted interviews with 31 Chicago consumers. The market was chosen because stations in that market have populated the NextRadio platform with content. The idea that radio isnt mobile is striking, said Kurtzman, That is, however, the perception among many consumers in their 20s and 30s and it appears that NextRadio has a great opportunity to address that challenge. Its radio on your phone, says Kurtzman, who adds that based on the findings, Coleman recommends a promotional campaign should be built around this premise and shared with all participating NextRadio stations. While other benefits, such as lacking a data plan impact and minimal battery impact are also important, they will have little value unless NextRadio is first seen as a source of portability, he adds. View a streaming video presentation of the studys findings the respondents were roughly evenly divided between men and women. Some 50% were mobile streaming users and 50% were not. There was also a roughly equal division between those who had an unlimited smartphone data plan and those with capped data plans. This is the first of two releases; the second phase of the research, a national, representative quantitative study of 18- to 49-year-old smartphone owners on their interest in NextRadio is due out later this month. - See more at: http://www.radioworld.com/printarticle.aspx?articleid=271316#sthash.Auamk2Ph.dpuf _______________________________________________ IRCA mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/irca Opinions expressed in messages on this mailing list are those of the original contributors and do not necessarily reflect the opinion of the IRCA, its editors, publishing staff, or officers For more information: http://www.ircaonline.org To Post a message: [email protected]
