1. Integrated Chinese (Tao-chung Yao etc) level1 textbook and workbook
2. Financial Accounting (Carnegie Jones etc)
3. Financial Accounting in Australia-fourth edition (Hoggett &Edwards)
4. Accounting 1002 (Prepared by Dr.Geoff Frost) For the
5. Economics-A new introduction (Hugh Stretton)
Market 1012, Marketing fundamental
Kotler P., Brown L., Adam S., and Armstrong G. Marketing, 5th Edition,
Schiffman, Bednall, Cowley, O��Cass, Watson & Kanuk (2001) Consumer Behaviour. 2nd edition,
Malhotra, N., Hall, J., Shaw, M. & Oppenheim, P. 2002. Marketing Research: An Applied Orientation (second edition). Prentice Hall�K.($55)
MARK2053 Marketing Communications and Promotions Management
Belch, George & Belch Michael. ��Advertising and Promotions: An Integrated Marketing Communications Perspective�� 5th Edition - McGraw Hill, 1999�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K.($50)
MARK2054 Market Analysis
N. Malhotra, J. Hall, M. Shaw and P. Oppenheim, 2002, ��Marketing Research �V An Applied Orientation��, 2nd edition, Prentice Hall�K.($55)
MARK3081 Distribution and Service Management
Anne Coughlan, Erin Anderson, Louis Stern, and Adel El-Ansary,
Marketing Channels, Sixth Edition, Prentice Hall, 2001�K�K�K�K�K..($45)
Distribution and Service Management (ISBN 777777-439-5), A custom
publication for this course from McGraw-Hill containing four chapters from Peter�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K�K($30)
McGoldrick, Retail Marketing, Second Edition, 2002.
A study kit for this course containing a selection of cases and an additional reading
If you are interested, Please call jacky on 0411690738 or e-mail me back
Thanks
Jacky
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