Maryjo created AMQCPP-688:
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Summary: ratesbeater
Key: AMQCPP-688
URL: https://issues.apache.org/jira/browse/AMQCPP-688
Project: ActiveMQ C++ Client
Issue Type: Bug
Reporter: Maryjo
Assignee: Timothy A. Bish
Are You Using ratesbeater for Marketing or Social Media Marketing
Although social media marketing is hot, many online marketers and offline
retailers are having difficulty getting traction with their ratesbeater
efforts. The biggest problem is that SMM can be used as an interactive form
advertising.
For retailers and offline businesses, this can be particularly difficult as
interactive advertising is not a part their marketing or advertising mix for
the past few years. They ran their TV and radio commercials, placed print ads
in magazines and newspapers, and printed flyers. Then they mailed them. The
direct contact with prospects and customers was left to front-line sales staff,
while marketing departments remained hands-off, away from the public. It's
safer to have your marketing department handle
[ratesbeater|https://rates-beater.com/] than have it handled by individual
departments or retail locations.
Experiential online marketers might have an advantage because they have used
e-mails, ezines, and blogs in a lot their advertising activities. All of them
already have an interactive element to them. Many are still making the same
mistakes as the novices. While they know the basics, this group isn't putting
in the time to master SMM.
Social media is key to success in interactive web properties such as Google+,
Facebook and Twitter. Ask anyone who promotes a product online or who is
promoting offline businesses on social media and they will tell you that they
use it. But the truth is, they only post there. Ask them how many times they
click the "Like" button on Facebook or the "+1" button on Google. Also ask how
often you comment on others' posts. You'll get a blank stare most of all.
Engage your audience to succeed with your social media marketing. Interact with
your prospects and industry leaders. Be friendly, supportive, and helpful on
both your personal pages and in the relevant groups on Google+ and Facebook.
Marketers know that people prefer to deal directly with people they trust. So
use social media to build real relationships and keep your brand and name top
of mind for prospects. Use Twitter to respond and retweet, and thank others who
retweet you tweets. You can also use the FriendFeed, Pinterest, and LinkedIn
'comments’ features.
You need to be careful about how much time you spend on social media. They can
quickly become a time sponge that makes it impossible to get everything done.
You can stop by them at the beginning of your workday to catch up on what
happened while you were away, and then close them down. You're good to go for
another 10 minutes at lunchtime, and another 10 at the end. You don't need to
keep the social media sites open in multiple browser tabs unless you are using
them for customer service.
Think of your site as a 'club' or a golf course. You're there for fun, to
socialize, and possibly make some big deals. Social media marketing is no
different. You won't get any business from those you don't like at the club or
on a course.
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