neonw created AIRAVATA-3520:
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Summary: 5 Dental Marketing Trends Which Every Dentist Must Know
About
Key: AIRAVATA-3520
URL: https://issues.apache.org/jira/browse/AIRAVATA-3520
Project: Airavata
Issue Type: Bug
Components: Airavata API
Affects Versions: 0.14
Reporter: neonw
Fix For: master
There is no shortage of people needing a good dentist in today's day, but there
is also no shortage of dentists. That is why it becomes pretty tricky for
dentists to promote themselves in this age of fierce competition. In the case
you are a dentist, you exactly know what we are talking about, but there is
nothing to worry about. We are there to help you. In this blog, we will
enlighten you by offering you some Dental [*Marketing
tips*|https://www.creativeideaz.co.uk/dental-marketing] ** that will
revolutionize your business.
There are a lot of reasons why focusing on different marketing strategies is a
good thing for you as a dentist. The continuous upsurge of Covid 19 is one of
the most important ones. Across the world, there has been a downtick in dental
expenditure among ordinary people. Even though vaccination is going full swing,
many people are still reluctant to leave their houses.
The strategies mentioned in this blog will help you improve your profile as a
dentist quite quickly. So, without much ado, let us get into the nitty-gritty
of the tips.
*Most Useful Marketing Trends for Dentists*
The following tips will help you garner a lot of patients for your practice.
*Managing Online Reviews*
With the upsurge of constant internet usage, online reviews have become one of
the most crucial parts of the sustenance of any business. According to
different surveys, more than 80% of people in the age group of 27-40 trust
online reviews way more than advertising. So, you can understand, promoting
your dental practice through advertisements would not allow you to promote your
business that much.
Most people instantly get attracted to any business which has an online review
of 4 out of 5 stars. Now, the easiest way to get these much-coveted stars is by
treating your patient competently and bugging them to rate you online. You
might be thinking online reviews also constitute negative reviews. Now, you are
not wrong worrying about it. According to a multitude of surveys, more than 50%
of people do not visit a business that has a lot of negative reviews.
But you know what? You can improve your practice and lower those negative
reviews. Even if you get a negative review, replying to them directly and
apologizing will help your practice grow a lot. It is always better to have
online reviews. Like any other business, you as a dentist will grow as well.
*Social Media Management*
Nowadays, no business can actually survive without several social media
marketing. Through Facebook or Instagram, you can target your demographic and
promote your practice efficiently. Organic social media marketing might not
garner you massive traffic but boosted posts certainly will. Through Facebook
or Instagram marketing, you will be able to advertise yourself to the people
who are exactly perfect for you.
Not only will these marketing strategies help you target people within your
locality, but also, they will help you target your core demographic. By
choosing the correct category of content, you will be able to become quite
popular.
Another easy way to do social media marketing the right way is to put up
stories on Instagram or Facebook. You can post stories about the brand-new
technology adopted by your business or reviews from your patients.
*Personalized Email Marketing*
You might think email marketing is one of the most obvious ways of promoting
one's business, and you are not wrong. Several emails from enterprises end up
in the spam folder of people. But if you create customized content for your
prospective patients, you will be able to garner a lot of promotion through
email marketing.
There are a few ways through which you can personalize your emails to your
prospective clients. For example, use the first name of your patients, or
target people with customized ads based on their online activity, or share
different social media groups with them based on their profile. You will have a
much better time getting replies.
Every one of us loves when people pay close attention to us. Personalized or
customized email marketing is one of the best ways to make people understand
that you care about them.
*Optimized Voice Search*
According to a lot of different surveys, by 2022, more than 55% of people in
the US will use voice search for going online. Moreover, now more than 50% of
all search results are obtained through voice searches. So, you can well
understand to be on top of your marketing game, and you need to optimize voice
search.
Some of the easiest ways for perfect voice search optimization are focusing on
long-tail keywords, answering almost every question related to dentistry,
thinking in advance about user personalization and experience, and others.
As a dentist, you need to make sure that you answer almost every question about
your practice on your website. The more straightforward your answer will be,
the more people will trust your preparation.
*Virtual Practice*
Covid 19 made video calling a household feature across the world. Like any
other health-related field, people were reluctant to visit dentists due to the
fear of Covid infectivity through proximity. That is why telehealth or live
video chats became quite popular among patients and physicians.
If you want to promote your practice, it would be better for you to be open to
video calls. Even though you will not be able to treat your patients thoroughly
via zoom calls, you can offer them primary care by examining them.
Many people contact dentists due to nominal issues which do not require
in-depth analysis. Video calls are perfect for those appointments. It would be
better for your business if you used high-quality conference video software to
provide optimum patient care. Moreover, do not forget to advertise telehealth
on your website. That particular ad will genuinely garner way more traffic.
By studying all the tips mentioned above, we hope you, too, will be able to
improve your dental marketing strategies. These tips will undoubtedly make you
more approachable to your prospective patients and help your business prosper.
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