Danielle Navarro created ARROW-15684:
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             Summary: Visual identity guidelines for Apache Arrow logo
                 Key: ARROW-15684
                 URL: https://issues.apache.org/jira/browse/ARROW-15684
             Project: Apache Arrow
          Issue Type: Improvement
          Components: Website
            Reporter: Danielle Navarro


The Apache Arrow logo is not currently documented on the website, and we don't 
have guidelines about how (or when) people in the community can use adapt it. 
Now that Arrow is a mature project it would be useful to include this 
documentation on the site, and to make it easy for people to download 
"officially supported" versions of the Apache Arrow logo for inclusion in slide 
decks, websites, etc.

As a related matter, the website currently uses a less-than-ideal image as the 
social media preview file. There are two limitations: (1) because it uses black 
text against a transparent background it isn't readable for twitter users with 
dark mode set (it just looks all black), and (2) it doesn't have wide enough 
borders, and parts of the logo get cropped out by twitter previews.

To help improve all this, I've put together a concrete proposal in a PR that:
 * Documents the visual design of the Apache Arrow logo
 * Generates multiple versions of the logo suitable for different contexts
 * Provides some guidelines for usage that hopefully aren't too restrictive
 * Adds this as a "visual identity" page to the website, and
 * Switches the social preview image to one that works on twitter

The pull request itself is here:

[TO BE ADDED MOMENTARILY]

If you want a quick preview of what the page would look like on the website 
it's more or less identical to the README in this repo:

https://github.com/djnavarro/arrow-visual-identity

(As an aside, this is my first time opening an issue on Jira. My apologies if I 
have done some part of this incorrectly)



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