Basia Burch created GEOMETRY-130:
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Summary: Brochure Printing for Information Technology
Key: GEOMETRY-130
URL: https://issues.apache.org/jira/browse/GEOMETRY-130
Project: Apache Commons Geometry
Issue Type: Bug
Reporter: Basia Burch
For many companies, IT outsourcing offers an attractive alternative to hiring
and maintaining a dedicated employee or in house IT staff. Outsourcing support
reduces expenses since technicians are only utilized when needed. IT
consultants provide targeted services that will ensure that data systems
continue to operate at optimal efficiency with reduced down time.To present the
many different outsourcing services offered through third party providers,
information technology brochures can prove extremely effective as a marketing
and advertising tool.
Brochure Design
Information technology is an industry where the development of faster and more
efficient systems continues to evolve at blinding speed. IT brochures can
quickly appear dated, and it is important to revise the piece regularly so that
leading edge distinctiveness is not compromised.
When selling services to prospective companies in Detroit, information
technology brochures should include certain elements that will inform and
impress data center administrators.
Technical yet Interesting: Information technology is a discipline that includes
many technical concepts and unique language. The overall brochure concept must
be simple enough to appeal to budget administrators, and detailed enough to
convince a data center manager.
Maintain a Uniform Style: Process managers work in a world where the objective
is to maintain consistency in data systems performance. When targeting
companies in Detroit, information technology brochures should maintain the same
overall style throughout the piece. Keep fonts uniform and don't switch
descriptive writing voices.
Use Bullet Points: IT managers are generally performance motivated. They often
look to drill down to the crux of the matter and avoid superfluous
distractions. Listing services such as web hosting, 24/7 monitoring, data
migration and other distinctive features in a bullet point format will appeal
to time sensitive clients.
*Check out this article: [https://complextime.com/]*
Create Effective Content: Data managers are very interested in emerging
technologies. Include content that will appeal to their technical nature and
avoid obvious sales pitches. It is important to remain factual while minimizing
the use of adjectives, metaphors and personal opinions.
Reduce Clutter: Overwhelming the reader with too much information is counter
productive. Highlight provided services, contact information and other
important assets while creating competitive differentiation.
Printing
For companies developing an information technology brochure, Print Shop can
help by offering extensive graphic design services. IT brochures can include a
significant amount of information, and there are numerous paper size and
folding options available. Print Shop works with their clients to ensure that
the finished brochure will look professional, attractive and appealing.
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