rabbah opened a new issue #4324: feedback on using Apache OpenWhisk name
URL: https://github.com/apache/incubator-openwhisk/issues/4324
 
 
   Recently, an opportunity arose to provide a _virtual machine image_ as a one 
click deployment of OpenWhisk to appear in the market place for a cloud 
provider. I reviewed the trademark details 
(https://www.apache.org/foundation/marks/faq) and concluded that the name of 
the image can at best refer to OpenWhisk using the “Powered by” approach… which 
was too long for the formatting, so I opted for a different naming approach 
(that omits Apache OpenWhisk entirely in the name) and used the _Powered by_ 
language in the detailed description (with links to our project page).
   
   There are two parts to describing the image.
   
   The first is a brief description (where `XYZ` below is a place holder name 
of the image) for which I intend to use the following:
   ```
   XYZ provides you with a platform for building serverless applications, not 
just functions. It is [Powered by Apache 
OpenWhisk](https://openwhisk.apache.org), an industry-strength platform for 
serverless computing that can handle enterprise-level scaling...
   ```
   
   The second is a longer set of instructions in which I links to our github 
docs and tutorials. At the end of the instructions, I will conclude with the 
following:
   ```
   More information about Apache OpenWhisk is available on the project website 
at https://openwhisk.apache.org. Apache OpenWhisk and OpenWhisk, are either 
registered trademarks or trademarks of The Apache Software Foundation in the 
United States and other countries. All other marks mentioned may be trademarks 
or registered trademarks of their respective owners.
   ```
   
   Inline with one of the early suggestions I received, I linked to 
https://openwhisk.apache.org instead of the shorter http://openwhisk.org in the 
spirit of promoting the Apache brand.
   
   With this issue, I'm soliciting additional feedback that can help promote 
Apache/OpenWhisk, and also document the text as a example for future use by 
others.
   

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