bdelacretaz commented on a change in pull request #387: Add trademark 
guidelines page for OpenWhisk name and logo
URL: 
https://github.com/apache/incubator-openwhisk-website/pull/387#discussion_r293229264
 
 

 ##########
 File path: _layouts/trademarks.html
 ##########
 @@ -0,0 +1,88 @@
+---
+layout: default
+---
+<!--
+# Licensed to the Apache Software Foundation (ASF) under one or more 
contributor
+# license agreements; and to You under the Apache License, Version 2.0.
+-->
+<div id="whiskIndexedLayout">
+
+    <!-- Community Index -->
+    <div id="whiskIndex">
+        <ul>
+            <li>Trademark Guidelines</li>
+
+        </ul>
+    </div>
+
+
+    <section id="whiskNodes">
+        <main class="doc">
+            <div class="content">
+                <a class="indexable" id="trademarks"></a>
+                <h2>Apache OpenWhisk Trademark Guidelines</h2>
+            </div>
+        </main>
+
+        <main class="doc">
+            <div class="content">
+
+                <p>Apache OpenWhisk, OpenWhisk and the OpenWhisk logo are
+                <a 
href="https://www.apache.org/foundation/marks/";>trademarks</a>
+                of the <a href="https://www.apache.org/";>Apache Software 
Foundation (ASF)</a>.
+                The ASF is a 501(c)(3) nonprofit organization, and as such, 
needs to take
+                special care about how its trademarks are used by 
organizations.
+                In particular, ASF needs to ensure that its software products 
are clearly
+                distinguished from third-party products.</p>
+
+                <p>If you would like to provide software, services, events, or 
other products
+                based on Apache OpenWhisk, please refer to the
+                <a href="https://www.apache.org/foundation/marks/";>ASF 
trademark policy</a>
+                and <a 
href="https://www.apache.org/foundation/marks/faq/";>FAQ</a>.
+                This page summarizes the key points of the policy, but please 
note that
+                the official policy always takes precedence.</p>
+
+                <ul>
+                  <li><strong>Software products,</strong> whether commercial 
or open source, are not allowed to use “OpenWhisk” in their name, except in the 
form “powered by Apache OpenWhisk" or “for Apache OpenWhisk” when following
+                <a 
href="https://www.apache.org/foundation/marks/faq/#products";>these specific
+                guidelines</a>.
+                    <ul>
+                      <li>Names derived from “OpenWhisk” are also not 
allowed.</li>
+                      <li>Company names may not include “OpenWhisk”.</li>
+                      <li>Package identifiers (e.g., Maven coordinates) may 
include
+                       “openwhisk”, but the full name used for the software 
package should
+                       follow the naming policy above.</li>
+                    </ul>
+                  </li>
+                  <li>
+                    <p><strong>Written materials</strong> must refer to the 
project as “Apache OpenWhisk” in the first and most prominent mentions. 
Materials from software vendors or software-related service providers must 
follow
+                <a 
href="https://www.apache.org/foundation/marks/guide#howoften";>stricter
+                guidelines</a>, including using the full project name “Apache 
OpenWhisk" in more
+                locations, and proper
+                <a 
href="https://www.apache.org/foundation/marks/faq/#attribution";>trademark
+                attribution</a> on every page.</p>
+                  </li>
+                  <li>
+                    <p><strong>Logos</strong> derived from the OpenWhisk logo 
are not allowed.</p>
+                  </li>
+                  <li>
+                    <p><strong>Domain names</strong> containing “openwhisk” 
are not permitted without written permission from the Apache OpenWhisk PMC. To 
request permission, email
+                <a 
href="mailto:[email protected]";>[email protected]</a> and 
CC
+                <a 
href="mailto:[email protected]";>[email protected]</a>.
+                (<a 
href="https://www.apache.org/foundation/marks/domains.html";>Details</a>)</p>
+                  </li>
+                  <li><strong>Events, books, and merchandise</strong> have 
their own guidelines.
+                Please refer to the
+                <a href="https://www.apache.org/foundation/marks/";>ASF 
trademark policy</a>
+                and <a 
href="https://www.apache.org/foundation/marks/faq/";>FAQ</a> for details.</li>
+                </ul>
+
+                <p>We appreciate the community’s help in respecting these 
guidelines.
+                If you have any questions about the Apache trademark policy, 
please email
+                <a 
href="mailto:[email protected]";>[email protected]</a>.</p>
 
 Review comment:
   I would say "please ask on the OpenWhisk dev list or email  <a 
href="mailto:[email protected]";>[email protected]</a>"

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