http://www.digitimes.com/news/a20050602A2008.html
BenQ: OEM prices of 16x DVD burners to drop to US$40
Jimmy Hsu, Taipei; Adam Hwang, DigiTimes.com [Friday 3 June 2005]
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OEM prices for 16x DVD burners is expected to fall from US$45-50 currently
to US$40 next quarter or in the fourth quarter of this year, further forcing
second-tier makers out of the market, according to associate vice president
Alpha Tasi of BenQ's storage business unit.
Pioneer and Sony, the only Japanese brands relying on their own production,
will be subjected to production cost pressures arising from the further
decrease in OEM prices and therefore are expected to begin outsourcing
production on an OEM basis, Tsai pointed out. BenQ and Lite-On IT are poised
to compete for OEM orders from then two Japanese companies, Taiwanese makers
of optical disc drives said.
BenQ aims to deliver 15 million DVD burners of all speeds this year, 2.5
times the six million units sold in 2004, Tsai indicated. Lite-On IT shipped
eight million DVD burners last year and the delivery volume for this year
will very likely exceed 10 million units and quite possibly even 16 million
units, according to the company's Optical Disc Drive Business general
manager Michael Gong.
[Non-text portions of this message have been removed]
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