Business Intelligence Seminar
  Extend Your Strategies and Maximize your Profit
  By
  Dr Choong Yeow Wei
  BA (Econ) Hons, Post Grad Dip in CompSc, MCompSc (UM), AMIM, PhD 
(Cergy-Pontoise)
   
  HELP University College
  Dean, Faculty of Applied Science and Multimedia
   
  Thursday, October 24th, 2007 (9AM – 5PM)
  Jakarta Design Center
   
   
  SEMINAR OVERVIEW
  Rapid expansion continues for the role of business intelligence in successful 
organizations. And with that growth come an even greater need for an easy way 
to stay on top of all the latest trends, new strategies, technology 
developments, and the many other aspects of this changing business tool.
   
  Business Intelligence (BI) is a powerful new management approach that when 
done right can deliver knowledge, efficiency, better decisions and profit to 
almost any organization that uses it. This includes gathering, processing and 
reporting decision-making information to the business leaders.
   
  Business Intelligence (BI) applications and technologies can help companies 
analyze the following changing trends in the market share, changes in customer 
behavior and spending patterns, customer’s preferences, company capabilities 
and market conditions
  Business Intelligence can help analysts and managers determine which 
adjustments are most likely to affect trends.
   
  Informatics and Help University College together organized the public seminar 
for Business Intelligence which will expose how to the expanding role of 
Business Intelligence, and will cover selected Business Intelligence areas from 
a managerial / strategic point of view as well as certain IT areas such as Data 
Mining and Knowledge Discovery. For example, some businesses use BI Systems to 
share information with their suppliers (e.g. Inventory levels, performance 
metrics, and other supply chain data)
   
  SEMINAR OBJECTIVE
  What will you get after completion of this Seminar?
   
  -          Introducing new related technologies and available solutions in 
the market
  -          Mastering Strategies to maximize from the overwhelming information 
in Business Intelligence
  -          Addressing the challenge of huge data size daily to enhance the 
usage of BI
  -          Utilizing predictive analytics to draw reliable conclusions about 
current conditions and future events.
  -          Learning creative ways to meet user’s high expectations
  -          Incorporating Competitive Intelligence with Business Intelligence 
to secure a competitive edge
  -          The important thing is ‘ Maximizing Return On Investment (ROI) by 
implementing a successful Business Intelligence System ‘
   
   
   
  About Informatics Professional Development Center (IPDC)
  Founded in 1983, Informatics Professional Development Centre (IPDC) is a 
global network of schools offering and education courses in information 
technology, business and languages. It is operated by Informatics Holding Ltd 
(IHL) which is a publicly listed company on the stock exchange of Singapore. 
The Informatics Professional Development Centre (IPDC) is a global product 
aimed to provide a strategic solution to help organizations to meet their IT, 
Business & Language Training and education needs.
  In order to fulfill the business strategy of organizations, there is a need 
to continuously train the workforce in the area of IT skills, business skills 
as well as language skills. These skills have been identified as the core 
skills set of competent global workforce and affect the overall competitiveness 
of the organization in this borderless economy.
  IPDC’s courses are an effective way for employees, managers, and 
entrepreneurs to achieve industry recognized standards, including United State 
of America’s (USA) certification, professional and management programmed. It is 
also cost-effective in that, you don’t have to incur the expenses involved with 
training such as travel, accommodation and work cover just to get 
internationally recognized accreditations. 
   
  About HELP University College, Malaysia
  HELP University College has in its 20-year history, firmly established itself 
as a premier institution of higher learning in Malaysia with over 8,500 
students and 350 staff. HELP is internationally recognised for its high and 
uncompromising standards which are evident from its partnerships with over 180 
leading universities in the world from USA, UK, Australia, France, and several 
other countries. HELP is an international university with a large foreign 
student population numbering 1,500 from 59 countries reflecting the prestige 
and recognition that HELP has gained in the international arena.
   
  Topic to be covered
   
  The Basic‘s of Business Intelligence (BI)
  Business Intelligence comprises a wide range of elements; most organizations 
have invested in some of them already and now need to decide which aspects to 
focus on.
   
  Key Issues: 
  -         What are the basic components of BI and how do you map them to 
current market offerings?           
  -         How do you rationalize the dynamics of the Business Intelligence 
market against your existing software investments in order to deliver an 
optimal BI portfolio?
   
  The Basics of Data Warehousing
  The Data Warehouse (DW) is the foundation of BI. Organizations must 
understand what a DW is, how to build it and what types of workloads it 
supports.
   
  Key Issues:
  -          What are the different structures that can exist in a DW and how 
do they affect the optimization of the DW?
  -          What are the underlying technologies?
  -          What options are available from the major vendors?
   
  Analytics: Integrating Business Insight with Business Processes
  Business Intelligence and Business Processes are two of the most important 
areas of focus and investment for CIO’s and line of business managers. When 
combined, they offer the potential for improved performance through optimized 
and tailored business processes in all areas of the business. 
   
   
   
  This session will cover best practices for justifying and the managing the 
integration of the two
   
  Key Issues:
  -          What will be the business drivers for the integration of analysis 
with business processes, what value will be achieved and how will it be 
measured?
  -          What factors will lead to the successful deployment of analytics 
into business processes
  -          How will the market and vendor evolve?
  -          OLAP (On- Line Analytical Processing)
   
  Data Mining Improves Decisions Making
  Data mining uncovers patterns in data using predictive techniques. These 
patterns play a critical role in decision making because they reveal areas for 
process improvement. Using data mining, organizations can increase the 
profitability of their interactions with customers, detect fraud, and improve 
risk management.
   
  The patterns uncovered using data mining help organizations make better and 
timelier decisions.
   
  Key Issues: 
  -          What is the benefit of using Data Mining?
  -          Most analysts separate data mining software into two groups: data 
mining tools and data mining applications
  -          How well the Data Mining Techniques will be helping in solving any 
business problem
   
  Future of Business Intelligence and Information Management: Activities, 
Competencies and Organizations
  Business intelligence and information management have emerged as a top 
strategic initiative to increased focus on how organizations use information to 
meet key business objectives. However, supporting the information access, 
delivery, analysis and performance management requirements of diverse users is 
becoming more challenging and complex, particularly as organizations seek to 
integrate structured data and unstructured content. This session will focus on 
key activities and best practices
   
  Key issues:
  -          How will business intelligence and information management evolve 
in business environments through 2012?
  -          How can IT leaders help their organizations define a 
business-driven strategy?
  -          How do organizations translate business requirements into 
effective plans?
   
  THE SPEAKERS
   
  Dr Choong Yeow Wei, BA (Econ) Hons, Post Grad Dip in CompSc, MCompSc 
(Artificial Intelligence) (UM), PhD (Cergy-Pontoise) 
  HELP University College, Dean, Faculty of Applied Science and Multimedia
   
  ·          He Oobtained his PhD in Computer Science from the Université de 
Cergy-Pontoise, France
  ·          He has visiting positions at various universities in France, 
Australia, Germany, Finland, and Hungary
  ·          His Paper published in journals of which many were presented at 
international conferences.
  ·          He is currently the co-chairman of a research team under the 
STIC-Asie (funded by the Government of France) framework with participation 
from France, Pakistan, Indonesia and Malaysia.
   
    
  TARGET AUDIENCE
  IT and business professionals who are defining a BI strategy, optimizing BI 
applications, and managing BI issues, including: 
   
    
   CIO’s Business Strategist  
   Vice President  
   MIS Manager  
   Information architects   
   Marketing Manager  
   Business strategists   
   Forward Planning  
   Finance personnel   
   Program managers   
   Information Technology 
   
  Investment
  Rp. 900.000,- 
   
  Early bird before October 5, 2007 Rp. 500.000,-
   
  Venue
  Jakarta Design Center
  Jl. Gatot Subroto  Kav 53
  Jakarta 10260
   
  Bank Account
  BCA H.R Rasuna Said Branch
  Account no: 5700-302-689
  PT Lifelong Learning
   
   
  
 
  Registration Form
  Business Intelligence Seminar
  September 27th, 2007
   
  Please fill this form completely and send by email to [EMAIL PROTECTED] or 
fax to 021-52962830
   
  PERSONAL
   
  Name                    : _________________________________________________
  Phone                    : _____________________ Mobile: _____________________
  Email                     : _________________________________________________
  Address                 : _________________________________________________
   
   
  COMPANY
   
  Company Name     : _________________________________________________
  Address                 : _________________________________________________
  Phone                    : _________________________________________________
  Fax                       : _________________________________________________
  Job Title                 : _________________________________________________
  Registered by         : _________________________________________________
  (Company or Individual)
   
   
  Cancellation Policy
  In order to secure a place, all registration form and seminar fees must be 
sent to Informatics by not later than one week before seminar. Cancellation 
must be made in writing and must reach Informatics one week before seminar 
against which a 50% refund will be given.
   
  Participant, who regrets, still has to pay the full payment as nominal as 
written on the invoice
   
   
  The undersigned full accept the  term and conditions of this form
   
  Name                     :
   
  Date                       :                                                  
                                             Signature              :
   
  For more information please contact Franky Ma, 021-5260388, [EMAIL PROTECTED] 

       
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