Judge in Google Case Disturbed That Even ‘Incognito’ Users Are Tracked

Joel Rosenblatt
4-5 minutes

https://www.bloomberg.com/news/articles/2021-02-26/google-judge-disturbed-that-even-incognito-users-are-tracked

When Google users browse in “Incognito” mode, just how hidden is their activity?

The Alphabet Inc. unit says activating the stealth mode in Chrome, or “private 
browsing” in other browsers, means the company won’t “remember your activity.” 
But a judge with a history of taking Silicon Valley giants to task about their 
data collection raised doubts Thursday about whether Google is being as 
forthright as it needs to be about the personal information it’s collecting 
from users.

At a hearing Thursday in San Jose, California, U.S. District Judge Lucy Koh 
said she’s “disturbed” by  Google’s data collection practices as described in a 
class-action lawsuit that says the company’s private browsing promises is a 
“ruse.” The suit seeks $5,000 in damages for each of the millions of people 
whose privacy has been compromised since June of 2016.

Weighing Google’s attempt to get the suit dismissed, Koh said she finds it 
“unusual” that the company would make the “extra effort” of data collection if 
it doesn’t use the information to build user profiles or targeted advertising.

Google has become a target antitrust complaints in the last year filed by state 
and federal officials -- as well as businesses -- accusing it of abusing its 
dominance in digital advertising and online search. Koh has adeeper history
with the company as a vocal critic of its privacy policies. She forced Google 
in one notable case to disclose its scanning of emails to build profiles and 
target advertising.

In this case, Google is accused of relying on pieces of its code within 
websites that use its analytics and advertising services to scrape users’ 
supposedly private browsing history and send copies of it to Google’s servers.

Google makes it seem like private browsing mode gives users more control of 
their data, Amanda Bonn, a lawyer representing users, told Koh. In reality, 
“Google is saying there’s basically very little you can do to prevent us from 
collecting your data, and that’s what you should assume we’re doing,” Bonn said.

Company Disclosure

Google argues that every time people use Chrome’s private browsing mode, a 
full-page notice makes clear that other people who use the device won’t see 
their activity -- but that it may still be visible to, among others, websites 
they visit and their internet service provider.

Andrew Schapiro, a lawyer for Google, said the company’s privacy policy 
“expressly discloses” its practices. “The data collection at issue is 
disclosed,” he said.

Another lawyer for Google, Stephen Broome, said website owners who contract 
with the company to use its analytics or other services are well aware of the 
data collection described in the suit.

Broome’s attempt to downplay the privacy concerns by pointing out that the 
federal court system’s own website uses Google services ended up backfiring.

The judge demanded an explanation “about what exactly Google does,” while 
voicing concern that visitors to the court’s website are unwittingly disclosing 
information to the company.

“I want a declaration from Google on what information they’re collecting on 
users to the court’s website, and what that’s used for,” Koh told the company’s 
lawyers.

The case is Brown v. Google, 20-cv-03664, U.S. District Court, Northern 
District of California (San Jose).

(Updates with Google’s argument)
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