Should you be worried about privacy with Amazon Sidewalk? Yes and no.

The new network from Amazon deserves scrutiny. Here's what to know.

By Rob Verger June 03, 2021

https://www.popsci.com/technology/amazon-sidewalks-privacy-concerns/

If you use Amazon’s Echo devices at home, or a Tile tracker to do things like 
find your keys, pay attention: a controversial and interesting change is afoot. 
On Tuesday, June 8, some Echo devices will start working with a network called 
Amazon Sidewalk, and on June 14, Tile trackers will do the same. Here’s what to 
know about Sidewalk—and why the privacy issues around it may surprise you.

Sidewalk is a confusing term, but it refers to a large Amazon-run network 
comparable to Apple’s “Find My” system. You may see headlines about how Amazon 
is going to “share your internet with your neighbors,” which may bring to mind 
the idea of your neighbor’s television suddenly connecting to your home Wi-Fi 
and using it for hours of streaming the same way your own phone or computer 
does. That’s not the case.

Think of it this way: If you have a recent Echo Dot at the very edge of your 
home internet connection—in that spotty, frustrating range where you constantly 
lose service— it might compensate by trying to connect to a neighbor’s Amazon 
device. If there’s a device in range, it can send some data through your 
neighbor’s internet connection to keep your usage smooth.

“What it really is, is a way to connect a bunch of devices together,” says Jon 
Callas, the director of technology products at the Electronic Frontier 
Foundation. “It seems to be a way to do primarily two things: One being to help 
get a device up [and running] in a place where you might not have good Wi-Fi 
coverage.” For example, he speculates that a weather station at the edge of 
your own network might route data through your neighbor’s network. The second 
use case, he adds, is for doing tasks like helping to locate a Tile tracker 
that could be strapped onto one of your pets, or keys that you dropped 
somewhere.

The idea of your data moving through a network that you don’t own might sound 
scary, but Callas isn’t much concerned about that issue, because the traffic is 
encrypted. “The privacy aspects of it are good [in that respect],” he says. 
Imagine that an internet-connected device in your home makes use of Sidewalk 
and routes some traffic through a neighbor. “If your neighbor is a network 
wizard and is looking at every [data] packet that goes across their network, 
they would see an Amazon Sidewalk packet traverse their network,” Callas says. 
But they wouldn’t know that that packet was related to you turning on a 
light—unless they heard you shout at Alexa through the wall. (More information 
from Amazon is here in a whitepaper.)

But Callas has at least two reservations about the system. The first is that 
you need to opt out of it, instead of opting into it. And it’s common sense 
that actively choosing to do something feels more consensual than the other way 
‘round. “An opt-out system is different from an opt-in one, in that the people 
who weren’t paying attention will be doing whatever the thing was,” he says. 
“Obviously opt-in is far more privacy-friendly.” Amazon will likely benefit 
from having a larger network at its disposal because they made it opt-out. Many 
users won’t know about Sidewalk, know they can opt out of it, or care enough to 
go through the process of disabling it. (If you decide you don’t want to take 
part in Amazon Sidewalk, fire up your Alexa app on your phone, and click More, 
then Settings, then Account Settings, then Amazon Sidewalk. You can disable it 
there.)

[Related: If you’re worried about Amazon Sidewalk, here’s how to opt out]

The bigger issue, as Callas sees it, is the fact that those Tile trackers join 
Sidewalk on June 14. As a Tile blog post puts it: “Now, eligible Echo Devices 
around the neighborhood connected to Sidewalk can help you find your Tiled 
items. These Echo devices can also securely scan for and update the location of 
Tiles using Sidewalk’s Bluetooth frequency. This expanded relationship will 
exponentially grow the already massive Tile Network, which means lost Tiles 
outside the home will receive more location updates more often, helping 
customers track them down faster.”

That’s handy for people who drop their keys down the road from their house, but 
Callas sees room for abuse. Tile trackers already had some out-of-the-home 
functionality, but Sidewalk expands that, and making tiles easier to track down 
at greater distances could have a sinister downside. “What happens if somebody 
drops one of these in my bag?” Callas wonders. “That is what the real privacy 
issue that we see is, and it is something that they don’t address at all.” 
(Here’s how Apple’s AirTags handle the issue as well as more on the potential 
concerns when it comes to stalking.)

So while the data and encryption protocol looks generally good to Callas, the 
bigger concern lies in how people may misuse trackers. “The open, scary 
question is: What happens when somebody wants to use this as a stalking system?”

Mira Dix, a spokesperson for Tile, says that a fix is in the works, writing via 
email: “We take this matter seriously and plan to solve it for both iOS and 
Android users. We are building a feature that will allow users on both 
platforms to identify an unwanted tracker and we are working with experts in 
the field to ensure we get this right.” Amazon spokesperson Jonathan Richardson 
notes via email: “the network isn’t designed to collect or send precise 
location details.” Finally, in the same part of the Alexa app where you switch 
Sidewalk on or off, is another option: to agree to allow “community finding” or 
not—toggle that on or off as you see fit.

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