Facebook Deliberately Caused Havoc in Australia to Influence New Law, 
Whistleblowers Say

By Keach Hagey
, Mike Cherney
and Jeff Horwitz
May. 5, 2022 12:31 pm ET

Last year when Facebook FB -6.77%▼ blocked news in Australia in response to 
potential legislation making platforms pay publishers for content, it also took 
down the pages of Australian hospitals, emergency services and charities. It 
publicly called the resulting chaos “inadvertent.”

Internally, the pre-emptive strike was hailed as a strategic masterstroke.

Facebook documents and testimony filed to U.S. and Australian authorities by 
whistleblowers allege that the social-media giant deliberately created an 
overly broad and sloppy process to take down pages—allowing swaths of the 
Australian government and health services to be caught in its web just as the 
country was launching Covid vaccinations.

The goal, according to the whistleblowers and documents, was to exert maximum 
negotiating leverage over the Australian Parliament, which was voting on the 
first law in the world that would require platforms such as Google and Facebook 
to pay news outlets for content.

Despite saying it was targeting only news outlets, the company deployed an 
algorithm for deciding what pages to take down that it knew was certain to 
affect more than publishers, according to the documents and people familiar 
with the matter.

It didn’t notify affected pages in advance they would be blocked or provide a 
system for them to appeal once they were.

The documents also show multiple Facebook employees tried to raise alarms about 
the impact and offer possible solutions, only to receive a minimal or delayed 
response from the leaders of the team in charge.

After five days that caused disorder throughout the country, Australia’s 
Parliament amended the proposed law to the degree that, a year after its 
passage, its most onerous provisions haven’t been applied to Facebook or its 
parent company, Meta Platforms Inc. FB -6.77%▼

“We landed exactly where we wanted to,” wrote Campbell Brown, Facebook’s head 
of partnerships, who pressed for the company’s aggressive stance, in a 
congratulatory email to her team minutes after the Australian Senate voted to 
approve the watered-down bill at the end of February 2021.

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https://www.wsj.com/articles/facebook-deliberately-caused-havoc-in-australia-to-influence-new-law-whistleblowers-say-11651768302

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