Major tax-filing websites secretly share income data with Meta
Financial data was sent to Meta by TaxAct, H&R Block, and TaxSlayer.

Ashley Belanger - 11/22/2022, 2:32 PM

Here to add another layer of dread ahead of the upcoming tax season, The Markup 
reported that some of the biggest online e-filing services—unbeknownst to 
millions of users—have been sharing sensitive user financial information with 
Meta. Some services linked user names and email addresses with detailed 
information like income, refund amounts, filing status, and even the amount of 
dependents’ college scholarships.

These services include H&R Block, TaxAct, and TaxSlayer, which transmit data 
via a tool that Meta provides for businesses called the Meta Pixel. The Markup 
published the data sent to Meta by these companies, which it confirmed was 
sometimes generated and shared “regardless of whether the person using the tax 
filing service has an account on Facebook” or other Meta service.

Meta provides the Meta Pixel as a code that businesses can customize and embed 
on their websites to gather information to help businesses improve targeted 
marketing campaigns on Meta platforms. In return for this service, Meta gets to 
use the shared data to drive its own algorithms in its mission to know just 
about everything that can be known about its own users.

The Markup asked the Internal Revenue Service to verify whether tax preparers 
sharing sensitive financial information with Meta violated IRS regulations, but 
the IRS declined to comment.

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https://arstechnica.com/tech-policy/2022/11/major-tax-filing-websites-secretly-share-income-data-with-meta/

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