Hacker Group Names Are Now Absurdly Out of Control
Pumpkin Sandstorm. Spandex Tempest. Charming Kitten. Is this really how we want 
to name the hackers wreaking havoc worldwide?

https://www.wired.com/story/hacker-naming-schemes-spandex-tempest/

Hackers—particularly state-sponsored ones focused on espionage and cyberwar, 
and organized cybercriminals exploiting networks worldwide for profit—are not 
pets. They wreck businesses, sow chaos, disrupt critical infrastructure, 
support some of the world's most harmful militaries and dictatorships, and help 
those governments spy on and oppress innocent people worldwide.

So why, when I write about these organized hacker groups as a cybersecurity 
reporter, do I find myself referring to them with cute pet names like Fancy 
Bear, Refined Kitten, and Sea Turtle?

Why, when I interview different cybersecurity firms about a particular unit of 
Russian military intelligence hackers, do I have to internally translate that 
this company refers to Fancy Bear as Pawn Storm, while this one calls them Iron 
Twilight? Why, when I wrote a news piece earlier this week about a North 
Korea–linked hacking team that has spied on their South Korean neighbors, 
stolen millions in cryptocurrency to fund the totalitarian regime of Kim 
Jong-un, and corrupted the software distributed by multiple companies to spread 
malicious code worldwide, did I find myself referring to them as "the hacker 
group known as Kimsuky, Emerald Sleet, or Velvet Chollima"? It is all, frankly, 
a little embarrassing—and to the average reader, lends reporting about cyber 
conflict about as much gravity as the play-by-play of a Pokémon card game.

A few days ago, Microsoft's cybersecurity division announced it was changing 
the entire taxonomy of names it uses for the hundreds of hacker groups that it 
tracks. Instead of its previous system, which gave those organizations the 
names of elements—a fairly neutral, scientific-sounding system as these things 
go—it will now give hacker groups two-word names, including in their 
description a weather-based term indicating what country the hackers are 
believed to work on behalf of, as well as whether they're state-sponsored or 
criminal.

That means Phosphorous, an Iranian group that Microsoft reported this week has 
been targeting US critical infrastructure like seaports, energy companies, and 
transit systems, now has the less-than-fearsome name Mint Sandstorm. Iridium, 
Russia's most aggressive and dangerous cyberwar-focused military hacker unit 
more commonly known as Sandworm—responsible for multiple blackouts in Ukraine 
and the most destructive malware in history—now has the whimsical title of 
Seashell Blizzard. Barium, a team of Chinese hackers that's carried out more 
software-supply-chain attacks than perhaps any group worldwide, is now Brass 
Typhoon—a phrase that, I confess, I have a hard time separating from flatulence.

Many of the new names sounded so absurd that I actually double-checked 
Microsoft hadn't published the new labeling system on April 1. Periwinkle 
Tempest. Pumpkin Sandstorm. Spandex Tempest. Gingham Typhoon. “These names are 
just really silly,” says Rob Lee, the founder and CEO of 
industrial-control-system cybersecurity firm Dragos. “I mean, talk about not 
being taken seriously as a profession.”

Goofiness aside, the new system is counterproductive for actual cybersecurity 
analysis, Lee argues. Given that Microsoft's threat intelligence is some of the 
best in the world, analysts and customers across the industry will have to 
actually revise their databases—and even some of their products—to match 
Microsoft's new naming scheme, he says. And the revised system now locks in 
educated guesses about the national loyalties of hackers with no indication of 
the analysts' degree of confidence in those assessments, Lee adds.f

What if a hacker group thought to be part of a nation’s intelligence agency 
turns out to be a hacker-for-hire contractor? Or cybercriminals temporarily 
conscripted to work on behalf of a government? “Assessments change over time,” 
Lee says. “Like, ‘We told you it was Dirty Mustard and now it’s Swirling 
Tempest,’ and you’re like, what the fuck?” (Lee’s own firm, Dragos, admittedly 
gives hacker groups mineral names that are often confusingly similar to 
Microsoft’s old system. But at least Dragos has never called anyone Gingham 
Typhoon.)

When I reached out to Microsoft about its new naming scheme, the head of its 
Threat Intelligence Center, John Lambert, explained the rationale behind the 
change: Microsoft's new names are more distinct, memorable, and searchable. In 
contrast to Lee's point about choosing neutral names, the Microsoft team wanted 
to give customers more context about hackers in the names, Lambert says, 
immediately identifying their nationality and motive. (Instances that are not 
yet fully attributed to a known group are given a temporary classifier, he 
notes.)

Microsoft's team was also just running out of elements—there are, after all, 
only 118 of them. “We liked weather because it's a pervasive force, it's 
disruptive, and there's a kindred spirit because the study of weather over time 
involves improvement in sensors, data, and analysis,” says Lambert. “That's 
cybersecurity defenders' world, too.” As for the adjectives preceding those 
meteorological terms—often the real source of the names' inadvertent 
comedy—they're chosen by analysts from a long list of words. Sometimes they 
have a semantic or phonetic connection to the hacker group, and sometimes 
they're random. “There’s some origin story to each one,” Lambert says, “or it 
could just be a name out of a hat.”

There's a certain, stubborn logic behind the cybersecurity industry's 
ever-growing sprawl of hacker group handles. When a threat intelligence firm 
finds evidence of a new team of network intruders, they can't be sure they're 
seeing the same group that another company has already spotted and labeled, 
even if they do see familiar malware, victims, and command-and-control 
infrastructure between the two groups. If your competitor isn't sharing 
everything they see, it's better to make no assumptions and track the new 
hackers under your own name. So Sandworm becomes Telebots, and Voodoo Bear, and 
Hades, and Iron Viking, and Electrum, and—sigh—Seashell Blizzard, as every 
company's analysts get a different glimpse of the group's anatomy.

But, sprawl aside, did these names have to be quite so on-their-face 
ridiculous? To some degree, it may be wise to give names to hacker gangs that 
rob them of their malevolent glamour. Members of the Russian ransomware group 
EvilCorp, for instance, are not likely to be happy with Microsoft's rebranding 
them as Manatee Tempest. On the other hand, is it really appropriate to label a 
group of Iranian hackers that seeks to penetrate crucial elements of US 
civilian infrastructure Mint Sandstorm, as if they're an exotic flavor of air 
freshener? (The older name given to them by Crowdstrike, Charming Kitten, is 
certainly not any better.) Did the Israeli hacker-for-hire mercenaries known as 
Candiru, who have sold their services to governments targeting journalists and 
human rights activists, really need to be renamed Caramel Tsunami, a brand 
befitting a Dunkin’ beverage, and one that's already taken by a strain of 
cannabis?

Kevin Mandia, one of the original hacker hunters and the founder and CEO of the 
cybersecurity firm Mandiant, captured this problem in a speech at the 
Cybersecurity Threat Intelligence Summit in 2018. “I’ve always wondered, how do 
you get into a boardroom and say, ‘Sir, I know you’re breached. You’re in the 
headlines. And you were hacked by Fluffy Snuggle Duck,’” Mandia said. “It just 
doesn’t work.”

Mandia concedes today that in the five years since his Fluffy Snuggle Duck 
comment, he's become more inured to the silly hacker group names. “I don't care 
what they're called, I just want to make sure we have the catalog right. Do we 
have the fingerprints for them, do we have defenses for them?” he says.

In our interview, though, he still seemed to be genuinely tripped up by the 
labeling scheme of his competitor Crowdstrike, which names hackers after 
different animals based on their nationality. “Bear is Russia … or is it?” 
Mandia pondered out loud. “Panda is China. But that’s a bear. I’m confused 
already.”

Mandia and Lee both dream of a day when a government body—say, the US National 
Institute of Standards and Technology—comes up with a hacker group naming 
convention that can be adopted across the industry. But they both also say that 
companies would never stick to it. Marketing aside, the fog of war in 
cybersecurity research means analysts at different companies will never be sure 
they're looking at the same entities—unless they all agree to openly share 
every scrap of their closely guarded intelligence.

Until then, well, just watch out for Periwinkle Tempest. Last year, Periwinkle 
Tempest launched crippling ransomware attacks across the entire nation of Costa 
Rica, leading the country's government to declare a national emergency. 
Periwinkle Tempest are some of the most dangerous hackers in the world. 
Periwinkle Tempest. Seriously.

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