Joshua Marinacci wrote:
> But why is this the case?  There are plenty of essentially 'commodity'  
> products that have monopolistic competition and don't eventually  
> collapse to 0% margin.  Coke and Pepsi sell for many many times the  
> price that pure costs would suggest.

Coke and Pepsi have put up significant cost barrier for entry into the 
market that is based on branding. If they didn't or if that economic 
principle wasn't sound, life would be completely different.

Regards,
Kirk

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