Joshua Marinacci wrote: > How so? It's super simple to make your own soda. You could start a > company doing it for under 100k$. and many do which is why you have no-name brands in stores. But if you are in Chicago and you want a cola and you've a choice of the no-name brand and coke, which one are you going to pick? I bet coke (or Pepsi) because along with the branding comes a familiarity of knowing what you are going to get. I have no idea of what no-name cola is and I don't want to learn so the easy out is Coke. Anyways, any answer that comes up here is going to be so overly simplified and limited that it's going to be wrong at some level. > There are lots of microbrews which > follow this same concept and are able to profitably compete against > Bud and Coors. > Right, some how the idea of going into a pub in Belgium and ordering Trappist cola doesn't seem so appealing. ;-)
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