On Sep 2, 2008, at 12:56 PM, kirk wrote:
> > Joshua Marinacci wrote: >> How so? It's super simple to make your own soda. You could start a >> company doing it for under 100k$. > and many do which is why you have no-name brands in stores. But if you > are in Chicago and you want a cola and you've a choice of the no-name > brand and coke, which one are you going to pick? I bet coke (or Pepsi) > because along with the branding comes a familiarity of knowing what > you > are going to get. I have no idea of what no-name cola is and I don't > want to learn so the easy out is Coke. Anyways, any answer that > comes up > here is going to be so overly simplified and limited that it's going > to > be wrong at some level. While it is a simplification, I think it holds a truism. With clever use of brand building over a very long period of time colas are not a commodity market the way that, say, sugar and flour are, even though it easily could be. - J > >> There are lots of microbrews which >> follow this same concept and are able to profitably compete against >> Bud and Coors. >> > Right, some how the idea of going into a pub in Belgium and ordering > Trappist cola doesn't seem so appealing. ;-) > > -K > > > > --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "The Java Posse" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/javaposse?hl=en -~----------~----~----~----~------~----~------~--~---
