I think there are two factors as to why PC manufacturers find it hard to compete with Apple at the top end:
1. They cannot distinguish their user interface; they get Windows. In a luxury branded car you get a different interior and exterior to a standard car (it is not necessarily all that much better but it is certainly different). 2. PC's are often bought by corporations centrally; cars aren't. Try telling your executive that he/she has to have the same car as others in the company! Thanks to Josh for raising such an interesting topic. On Sep 3, 9:36 am, Joshua Marinacci <[EMAIL PROTECTED]> wrote: > On Sep 2, 2008, at 12:56 PM, kirk wrote: > > > > > Joshua Marinacci wrote: > >> How so? It's super simple to make your own soda. You could start a > >> company doing it for under 100k$. > > and many do which is why you have no-name brands in stores. But if you > > are in Chicago and you want a cola and you've a choice of the no-name > > brand and coke, which one are you going to pick? I bet coke (or Pepsi) > > because along with the branding comes a familiarity of knowing what > > you > > are going to get. I have no idea of what no-name cola is and I don't > > want to learn so the easy out is Coke. Anyways, any answer that > > comes up > > here is going to be so overly simplified and limited that it's going > > to > > be wrong at some level. > > While it is a simplification, I think it holds a truism. With clever > use of brand building over a very long period of time colas are not a > commodity market the way that, say, sugar and flour are, even though > it easily could be. > > - J > > > > >> There are lots of microbrews which > >> follow this same concept and are able to profitably compete against > >> Bud and Coors. > > > Right, some how the idea of going into a pub in Belgium and ordering > > Trappist cola doesn't seem so appealing. ;-) > > > -K --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "The Java Posse" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/javaposse?hl=en -~----------~----~----~----~------~----~------~--~---
