> >>> >>>> >> >> While it is a simplification, I think it holds a truism. With clever >> use of brand building over a very long period of time colas are not a >> commodity market the way that, say, sugar and flour are, even though >> it easily could be. >> > This says it quicker (and better) than I could. > http://en.wikipedia.org/wiki/Barriers_to_entry#cite_note-about-0
Indeed. My point is that in Colas they have created a barrier to entry through branding, product innovation (somewhat), and creative product placement, not through patents or having non-reproducible technology. Is this something that computer companies (other than Apple) can do? Or are they simply destined to be indistinguishable and therefore profit margins will eventually erode to a tiny bit above zero? > > > -K > >> - J >> >> >>>> There are lots of microbrews which >>>> follow this same concept and are able to profitably compete against >>>> Bud and Coors. >>>> >>>> >>> Right, some how the idea of going into a pub in Belgium and ordering >>> Trappist cola doesn't seem so appealing. ;-) >>> >>> -K >>> >>> >>> >> >> >>> >> >> > > > > --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "The Java Posse" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/javaposse?hl=en -~----------~----~----~----~------~----~------~--~---
