Lots of people have opined on Apple's iPad, many deriding it's closed nature 
and lack of features.  The thing is, those problems don't matter to most 
people. The iPad isn't for you or me. It's for everyone else. I've spent the 
last 20 years hoping we would have the technology to build such a device, even 
though I knew it was a device I would not personally use. But that doesn't 
matter.

Make no mistake, the simplified and locked down iPhone OS (running on both the 
iPhone and the iPad) *is* the future. Eventually at least 90% of people will 
use an iPhone, Chrome Pad, netbook, or similar device as their primary 
computing interface. Don't focus on the form factor. A netbook will simply an 
iPad with a built in keyboard.  The point is the simplified computing 
experience that leaves a lot out. It does what 90% of people want to do and 
without 90% of the headaches you get from a general purpose computing device.

The iPad doesn't represent something that augments your laptop. For 90% of 
people, this will *replace* their laptop. It's the end of carrying many pounds 
of textbooks. It's the end of segfaults, finding files, navigating 20 
overlapping windows, dreading system upgrades, and network configuration. It's 
the end of general purpose operating systems for the masses. 

Sure, Apple may *say* it's occupying a 3rd space between the phone and laptop. 
And the iPad may *currently* be slaved to a master computer, but one day it 
won't be. And I bet that day will come sooner than we expect.  Apple is just 
waiting for the right time to make the iPad go independent.

The problem? So let me ask you this: What if Microsoft in 2000 had decided that 
WindowsXP would only be available on a Microsoft PC, and the only apps, videos, 
and ebooks you could install on it would be sold by a Microsoft online store, 
and developers could only write apps in Visual Studio with .NET, and certain 
APIs and features would be reserved only for Microsoft's own apps, and certain 
kinds of apps will not be allowed at all.  Would we have accepted this?  
Certainly not. Yet Apple is doing the same thing, and the world will love them 
for it. Because a simplified computing experience is what 90% of people really 
want.

In the long run, this is good. Apple is pushing forward the state of the art 
and will force the industry to follow it.  I don't begrudge Apple their 
winnings. What they've done in the last 10 years is astonishing and we are all 
better off for it.  They have worked incredibly hard and earned their success . 
But there's a downside.  In their quest to put the user experience first over 
all else they have created a locked down system where Apple controls 
everything. We put up with this from the  iPhone because it was still more open 
than the typical feature phones that preceded it. But when we see something 
that will replace the laptops we have today, and the nice open general purpose 
computing environments we take for granted, then it starts to be worrisome.

The answer, however, is not to bitch on mailing lists and blogs.  Most people 
don't care about the 'openness' of their devices. It provides no tangible 
benefit to they, so we shouldn't expect them to care. They simply want to get 
stuff done with a minimum of fuss. And be snappy. Complaining about Apple's 
lock-in or lamenting the lack of iPad features won't change anything.  There's 
only one thing that will make a difference: create a alternative that is more 
open but still provides a good experience; starting with a viable competitor to 
the iPhone.

And that's exactly what I've decided to do:

http://www.joshondesign.com/2010/02/03/leaving-sun-joining-palm/

- Josh

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