The java way to typically doing your packaging is reversing the domain
name. In many countries, domain names are trademark asset that is
often given to the brand that it is associated with. Im pretty sure if
someone other than Coka had ownership of cocacola.com.au (im aussie)
they would ultimately be forced to give it to Coke without question.
As we all know the naming of a dot com/product typically comes after
the domain has been acquired. That said one can probably safely say
java.lang and co were named to match their trademark java.com. If sun
did not get java.com they would have given the language and platform a
different name to match. What i am saying is that the packaging is an
expression of your trademark not some arbitrary nonsense word.

Microsoft was not able to take their jvm implementation and continue
even if they changed the name on the outside of the box. They took the
sensible option and completely removed any java as a trademark from
their namespaces and started again so it looked completely different.

IMHO the name of a product is not only whats on the box its also whats
inside. How can it not be java if it quite clearly has java all over
it. By using Harmony that is an acknowledgement of its heritage and
value which is obviously part of the decision for them choosing this
strategy.

If someone was today to use com.ibm or weblogic.* do you think they
would be getting letters from lawyers ?

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