On Jan 15, 11:45 am, Moandji Ezana <[email protected]> wrote:
> I agree more with this statement, even though major business decisions are
> most likely made in a more complex way.

One advantage Google has over TV and print is that it knows a lot
about its users (mail, phone, text messages, files, searches,
location, pictures, videos etc.).  It can use that information to
provide better target segmentation for ads.  TV and print can only
indirectly target audience - by producing content that they think
appeals to certain demographics (Google can do that, too).

This is the reason why I think Google's biggest enemy isn't Microsoft
or Apple, it's Facebook - they get a lot more data from a whole lot of
people practically free; Google has to scrape and assemble this data
from all its different services, like in a puzzle.  That's why it's so
baffling to me that Google doesn't seem to do anything in social
networking, except for violating user privacy on a Facebook-level
(Google Buzz).

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