Isn't that the same one where a record label named "Apple" don't sell
computers, so long as a computer company of the same name doesn't sell
music?

...especially not music by the band who created the aforementioned record
label.



On 17 August 2011 19:21, Reinier Zwitserloot <[email protected]> wrote:

> Yah, this is obviously a trademark lawsuit. I know the patent system is
> nuts, but patenting "A system and method for appellation of entertainment
> software by utilizing paper synonyms" is probably not going to fly... yet. I
> checked, and it is indeed a trademark lawsuit. You know, that's the thing
> where I can't start "Mike Rowe Soft" even if that's my name, because
> microsoft has trademarked "Microsoft". That one is more or less fair, though
> if I start a fruit company named "Apples and Pears", the guys in cupertino
> probably won't bother. Part of trademarking infringement requires there to
> be an obvious way for 2 products / brands to be confused, so starting a
> computer company with 'apple' in the name won't fly, but starting a fruit
> company is fine.
>
> In this case, confusion based on name alone is somewhat unlikely ("The
> Elder Scrolls" vs. "Scrolls", with "Scrolls" being a fairly common
> dictionary word), but they are in the exact same category: Computer Game.
> Bethesda stands a chance to win this case, though that's of course separate
> from them being dicks enough to litigate against an indie developer over it.
>
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Kevin Wright
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