On Aug 30, 11:28 am, Casper Bang <[email protected]> wrote: > Thankfully Apple lost this standoff.
I think Apple should wear the "borrowing" that Samsung did as a badge of honor and be proud of being copied. I mean look at http://thisismynext.com/2011/04/19/apple-sues-samsung-analysis/ - the Galaxy phones do look an awful lot like the iPhone 3GS, and did Samsung really have to pick what looks like the same flower for the photo gallery app?! But again, Apple shouldn't sue people, at the very last because they do borrow themselves a lot (look at iOS 5). >I still wonder why Apple would turn so hostile towards > Samsung, considering how Sammy helped with the A4/A5 design and > manufacturing, as well as providing heaps of IPS displays and NAND > chips! First, Samsung doesn't supply parts to Apple out of the goodness of their heart, they get paid for it, sometimes even way ahead of delivering anything (Apple pays in advance for critical parts to secure capacity and to - as a secondary benefit - lock out competitors of these parts). Second, if you are Apple and you think that Samsung copies your products, then the last thing you want to do is to hand them over the blueprints of your next product a year before they ship. Well, this is what Apple did with Samsung for the iPad 2 - Samsung manufactures the A5 chip, the display and flash chips (though the latter two not exclusively). Because it takes so long to design CPUs/GPU and because Apple buys in so huge quantities, Samsung knew what the CPU and GPU of the iPad 2 looked like, they know how much RAM it has, what the resolution and the features of the screen are and can guess how much Flash storage will ship with it somewhere in early to mid-2010. Now of course "Samsung" is of course not one monolithic entity, and the Samsung guys that knew about the A5 aren't the same that knew about the display and those didn't know about the Flash chips, and there are the NDAs in the supply contracts and the "Chinese Walls" in Samsung that separate the different parts of the company. But Chinese Walls are hard to keep up in companies (look at the trouble that Nokia had with the Symbian foundation on one hand its handset business on the other). And if you don't trust your supplier (anymore), like Apple doesn't, then they'll move the business elsewhere that they can (the A6 is rumored to be produced by TSMC: http://www.techspot.com/news/44704-tsmc-not-samsung-to-get-apples-a6-soc-production.html). -- You received this message because you are subscribed to the Google Groups "The Java Posse" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/javaposse?hl=en.
