The key screwup in this missive, at least to my outsider eyes, is the 
insinuation that facebook is succesful _because_ of the APIs. Anyone with 
even a passing memory of facebook's rise knows those APIs didn't exist until 
many years after facebook was gigantinormous. Specifically, this sentence:

*But that's not why they are successful. Facebook is successful because they 
built an entire constellation of products by allowing other people to do the 
work.
*

He has a point that facebook as it stands today benefits from mafiawars and 
the like, but I kind of get the feeling team G+ wasn't quite planning for G+ 
to turn into that. It might just be personal opinion but G+ feels like a 
better twitter, not a better facebook. Twitter also does NOT have farmville 
and co (fortunately!), though perhaps here Steve's own argument works 
better: A big  reason for twitter's success was the API, which allowed 
powerusers to use custom apps instead of the website.

Thanks to Chris Koerner for posting this, it was kinda hard to find for a 
while.

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