Competitor XYZ may be running, say, a web reservation system on JBoss (just a guess!). 
Integrating their backend system to a web front end by putting a JBoss application 
server in between. They may want to handle the customer registration, store that 
information, manage user sessions, run availability queries on customer request, 
periodically send news letters and offerings to the customer, track points and 
bonuses, profile customers etc., all securely and within transactional work flows, 
using standardized APIs.

JBoss (J2EE) allows you to handle all this within the same platform umbrella rather 
than duct tape many different technologies together in an ad hoc way to achieve the 
same. That's one example.


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