By strange coincidence, some of us at Jabber.com were just talking about this topic this morning.  My own opinion is that banner ads should just be another RSS channel.  There's no fundamental difference between pushing stock quotes or weather reports to my Jabber client and pushing advertising messages to my Jabber client.
 
 
Todd.
-----Original Message-----
From: Duncan, Paul [mailto:[EMAIL PROTECTED]]
Sent: Friday, March 23, 2001 1:30 PM
To: '[EMAIL PROTECTED]'
Subject: [JDEV] Advertising Namespace

    Ok.  First of all let me start off by saying I find banner ads on my IM clients annoying and invasive.
 
    I know this.
 
    However,  for some shareware/freeware developers, the only way they can see any cost justification is by the selling of
    ad space on thier web sites and through some of their client software.  One of the coolest news readers I've ever seen has
    a banner ad at the bottom.  I respect the developer for going this route and not charging me for using his tool, as I now have
    this fantastic reader for free.
 
    Other developers may want this ability.  Others will not.  By providing a namespace for this, clients can exclude this, regardless if its sent or not, or
    if they wish, utilize the namespace to help offset the development costs.
 
    I'd guess it would be something like:       
       
        jabber:x:advertisement
 
    <x xmlns="jabber:x:advertisement">
        <url>http://www.mysoftware.com/bannerads/buy.jpg</url>
        <tracking_no>AE9323DEFGH123</tracking_no>
    </x>
 
    This is not an email to instigate a full-fledge flame war against me or my value system.
 
    Thoughts?
 
    - Duncan

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