Why Most Women Prefer Chocolate To Sex Updated: 05:50, Tuesday June 05, 2007 <http://news.sky.com/skynews/article/0,,30100-1269025,00.html?f=rss> Most women would rather eat chocolate than have sex - because chocolate "never disappoints", it has been claimed.A poll by Cadbury revealed that while nearly nine in ten men would shun the sweet stuff in favour of something more saucy between the sheets, 52% of women would prefer to tuck into the sugary treat. It quizzed more than 1,500 UK adults, and quoted one fan as saying that chocolate provides "guaranteed pleasure... Chocolate never disappoints".
Both men (57%) and women (66%) were aware that chocolate enhanced their mood. The chocolate manufacturer highlighted research from the University of Wales, Swansea, into links between chocolate and endorphins, mood-enhancing chemicals which produce feelings of pleasure. <http://adserver.adtech.de/adlink|3.0|500|1001508|0|170|ADTECH;loc=300;> Cadbury said more women than men (53% versus 38%) knew that chocolate releases endorphins. Paul Hebblethwaite, the firm's global science director, said: "It's not just the endorphins that makes chocolate so enjoyable. "As it melts in the mouth at body temperature, chocolate's creamy texture and unique aroma hit all of the body's senses, heightening the sensuality of the experience." The region which would generally rather get their kicks from chocolate than sex is the East of England (40%). Most Londoners prefer sex, the highest of any region at 79%
