Your suggestions are very reasonable. I think *VirtusLab Jenkins Operator 
Service* might be a good name we could use.

On Sunday, November 29, 2020 at 11:51:18 PM UTC+1 Richard Bywater wrote:

> I agree that I think use of a company name within the title is appropriate 
> if it's not part of a base Jenkins community offering. e.g. Jenkins 
> Operator Service might be ok for an official Jenkins community offering of 
> an Operator Service but not for an offering by a particular company.
>
> Regarding the Azure Marketplace, is it worth starting to look at someone 
> (guessing it would be the Governance Board?) starting to try and contact 
> the vendors who are supplying the marketplace items to alert them that the 
> names should really be changed (and then starting to look to enforce it 
> later down the track)?
>
> Richard.
>
> On Mon, 30 Nov 2020 at 11:31, Oleg Nenashev <[email protected]> wrote:
>
>> Hi Pawel,
>>
>> TBH I am not sure "Jenkins Operator Service" would be approved, it is too 
>> generic. I would definitely hesitate voting for it. There is no precedent 
>> of such name being approved before for product names, only for 
>> community-focused events and : 
>> https://www.jenkins.io/project/trademark/approved-usage/ . Before the 
>> Linux Foundation trademark guidelines were adopted, the product names 
>> commonly had the "COMPANY_NAME Jenkins Something" or the "Jenkins Something 
>> by COMPANY_NAME" naming pattern. It's probably something you could consider.
>>
>> Feedback/suggestions from others would be appreciated.
>>
>> P.S: As we discussed a few months ago, product naming on public cloud 
>> marketplaces is a mess at the moment: 
>> https://azuremarketplace.microsoft.com/en-us/marketplace/apps?page=1&search=jenkins
>>  
>> . So we still need to maintain a balance in trademark sublicense reviews so 
>> that good faith requests do not create disadvantages compared to vendors 
>> who do not submit trademark sublicense requests. Maybe a listing of 
>> commercial offerings on our site could help with that (similar to 
>> https://wiki.jenkins.io/display/JENKINS/Commercial+Support which still 
>> needs to be moved to jenkins.io)
>>
>> BR, Oleg
>>
>> On Thursday, November 26, 2020 at 1:38:18 PM UTC+1 [email protected] 
>> wrote:
>>
>>> You are right. In case of this name we would need to pursue the approval 
>>> from Kubernetes organization. 
>>>
>>> If possible I think ideal name (from our perspective) would be *Jenkins 
>>> Operator* *Service*. I think we could try to agree on some commitment 
>>> from our side when it comes to making sure Jenkins & Kubernetes is a great 
>>> match and is being well maintained (but that's obviously something that 
>>> would need to be further discuss, if even viable from your side). Totally 
>>> understand if this is not possible though. 
>>>
>>>
>>>
>>> On Thursday, November 26, 2020 at 12:21:10 PM UTC+1 Oleg Nenashev wrote:
>>>
>>>> Hi Pawel, 
>>>>
>>>> Thanks for the follow-up and for looking for an alternative name. I 
>>>> have added the trademark usage request review/approval to the Dec 02 
>>>> Governance Meeting agenda 
>>>> <https://docs.google.com/document/d/11Nr8QpqYgBiZjORplL_3Zkwys2qK1vEvK-NYyYa4rzg/edit#heading=h.v4sls9rnbtoa>.
>>>>  
>>>> Let's see whether we can reach a consensus in the email list ahead of the 
>>>> meeting.
>>>>
>>>> One challenge for the naming is that the suggested name (Kubernetes 
>>>> Operator Service for Jenkins) uses not only the Jenkins trademark, but 
>>>> also 
>>>> "Kubernetes" which is also the Linux Foundation trademark subject to the 
>>>> same trademark usage rules. It is less of a concern for the Jenkins 
>>>> community, but please keep in mind that our approval, if granted, will 
>>>> address only the "Jenkins" trademark usage. The "Kubernetes" trademark 
>>>> usage is not something we can approve or reject, it is a subject for a 
>>>> separate discussion with the trademark owner.
>>>>
>>>> Best regards,
>>>> Oleg Nenashev
>>>>
>>>> On Thursday, November 26, 2020 at 12:01:17 PM UTC+1 
>>>> [email protected] wrote:
>>>>
>>>>> Hi Jenkinsci Board
>>>>>
>>>>> We are the authors of OSS 
>>>>> https://github.com/jenkinsci/kubernetes-operator project. 
>>>>>
>>>>> We started building commercial managed offering based on this project 
>>>>> - managed version available in Azure marketplace. Given that the project 
>>>>> is 
>>>>> commercial offering built on top of OSS *Jenkins Operator *we wanted 
>>>>> to name it *Jenkins Operator Service *(which we thought describes 
>>>>> pretty well what it is, managed service for OSS project). 
>>>>>
>>>>> Our initial draft of the offering is here: 
>>>>> https://jenkins-operator.com/ (currently private preview).
>>>>>
>>>>> Given trademark guidelines here: 
>>>>> https://www.linuxfoundation.org/trademark-usage/ it seems however 
>>>>> that it might be worth to reconsider the suggested name and change it to 
>>>>> something like: *Kubernetes Operator Service for Jenkins *
>>>>>
>>>>> Is there any way we could apply for sublicensing for using the 
>>>>> "Jenkins" word within our product offering naming? If so, what would we 
>>>>> need to do to apply? 
>>>>>
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>>
>
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