‘Don’t Bleach Your Skin Colour’ Says Miss Malaika
Ms Atong Ajak De Mach, the South Sudanese Miss Malaika 2010 crowned in
2009 has urged all ladies to refrain bleaching their skin and maintain
their black beauty.
13 May 2011
‘Don’t Bleach Your Skin Colour’ Says Miss Malaika
Ms Atong Ajak speaking to Gurtong at the Ministry of Culture Office [©Gurtong]

By Waakhe Simon Wudu
JUBA, 12th May, 2011 [Gurtong] - Ms Atong Ajak De Mach, the South
Sudanese Miss Malaika 2010 crowned in 2009 has urged all ladies to
refrain bleaching their skin and maintain their black beauty.

Ms Atong spoke to the press yesterday in Juba. Skin bleaching is a
common culture practiced in Juba by most women as a way of
beautification.

South Sudanese black skin is admired in foreign countries and the
African continent.

While in Vietnam playing her role of Miss Malaika 2010, the Fourth
crowned South Sudanese beauty pageant said that many people admire the
Sudanese black colour and its cultural nuance.

Atong further said that girls and women should avoid interfering with
their skin colour as it loses the South Sudanese identity.

“Significantly, one can only represent her country if she did not
change her colour in any other ways,” Atong told Gurtong in an
exclusive interview.

She is leaving to New York to participate in a one year ‘style model’
with other world Beauty Pageants; Ms Mexico and Brazil among others.

In her message to the women of the to-be recognized new nation, “do
not change your colour, that is what makes you beautiful,” she
reckoned.

Atong was addressing the press shortly after visiting the Minister of
Culture and Heritage of the Government of Southern Sudan H.E Gabriel
Changson Chang following her arrival from Vietnam.

“GOSS has been sending winners of the Miss Malaika beauty pageant to
strategic countries as cultural ambassadors for the country,” the
Minister accounts.

He confirmed that, so far South Sudanese beauties have been sent to
Japan, China and Vietnam and have done a superb job in marketing the
rich cultural heritage of South Sudan.

Changson asserted that the liberation war was partly motivated by the
need to defend the rich cultural values and attributes of the people
of South Sudan. He reiterated the commitment of the government to
support such cultural exchange programs.

The Minister also lauded the efforts of the initiators and managers of
the Miss Malaika beauty pageant and urged them to maintain
transparency in selecting winners of the pageant.
Posted in: Home, Culture, Lifestyle

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