Toaster Software Development Project History

Day 1: My boss, an engineer from the pre-CAD days, has successfully brought
a generation of products from Acme Toaster Corp's engineering labs to
market. Bob is a wonder of mechanical ingenuity. All of us in the design
department have the utmost respect for him, so I was honored when he
appointed me the lead designer on the new
Acme 2000 Toaster.

Day 6: We met with the president, head of sales, and the marketing vice
president today to hammer out the project's requirements and specifications.
Here at Acme, our market share is eroding to low-cost imports. We agreed to
meet a cost of goods of $9.50 (100,000). I've identified the critical issue
in the new design: a replacement for the timing spring we've used since the
original 1922 model. Research with the focus groups shows that consumers set
high expectations for their breakfast foods. Cafe latte from Starbucks goes
best with a precise level of toast browning. The Acme 2000 will give our
customers the breakfast experience they desire. I estimated a design budget
of $21,590 for this project and final delivery in seven weeks. I'll need one
assistant designer to help with the drawing packages. This is my first
chance to supervise!

Day 23: We've found the ideal spring material. Best of all, it's a
well-proven technology. Our projected cost of goods is almost $1.50 lower
than our goal. Our rough prototype, which was completed just 12 days after
we started, has been servicing the employee cafeteria for a week without a
single hiccup. Toast quality exceeds
projections.

Day 24: A major aerospace company that had run out of defense contractors to
acquire has just snapped up that block of Acme stock sold to the Mackenzie
family in the '50s. At a company wide meeting, corporate assured us that
this sale was only an investment and that nothing will change.

Day 30: I showed the Acme 2000's exquisitely crafted toast-timing mechanism
to Ms. Primrose, the new engineering auditor. The single spring and four
interlocking lever arms are things of beauty to me.

Day 36: The design is complete. We're starting a prototype run of 500
toasters tomorrow. I'm starting to wrap up the engineering effort. My new
assistant did a wonderful job.

Day 38: Suddenly, a major snag happened. Bob called me into his office. He
seemed very uneasy as he informed me that those on high feel that the Acme
2000 is obsolete - something about using springs in the silicon age. I
reminded Bob that the consultants had looked at using a microprocessor but
figured that an electronic design would
exceed our cost target by almost 50% with no real benefit in terms of toast
quality. "With a computer, our customers can load the bread the night
before, program a finish time, and get a perfect slice of toast when they
awaken," Bob intoned, as if reading from a script.

Day 48: Bill Compguy, the new microprocessor whiz, scrapped my idea of using
a dedicated 4-bit CPU. "We need some horsepower if we're gonna program this
puppy in C," he said, while I stared fascinated at the old crumbs stuck in
his wild beard. "Time-to-market, you know. Delivery is due in three months.
We'll just pop this cool new
8-bitter I found into it, whip up some code, and ship to the end user."

Day 120: The good news is that I'm getting to stretch my mechanical-design
abilities. Bill convinced management that the old spring-loaded, press-down
lever control is obsolete. I've designed a "motorized insertion port,"
stealing ideas from a CD-ROM drive. Three cross-coupled, safety-interlock
micro switches ensure that the
heaters won't come on unless users properly insert the toast. We're seeing
some reliability problems due to the temperature extremes, but I'm sure we
can work those out.

Day 132: New schedule: We now expect delivery in three months. We've
replaced the 8-bitter with a Harvard-architecture, 16-bit, 3-MIPS CPU.

Day 172: New schedule: We now expect delivery in three months.

Day 194: The auditors convinced management we really need a graphical user
interface with a full-screen LCD. "You're gonna need some horsepower to
drive that," Bill warned us. "I recommend a 386 with a half-meg of RAM." He
went back to design Revision J of the PC board.

Day 268: New schedule: We now expect delivery in three months. We've cured
most of the electronics' temperature problems with a pair of fans, though
management is complaining about the noise. Bob sits in his office all day,
door locked, drinking Jack Daniels. Like clockwork, his wife calls every
night around midnight, sobbing. I'm
worried about him and mentioned my concern to Chuck. "Wife?" he asked.
"Wife? Yeah, I think I've got one of those, and two or three kids, too. Now,
let's just stick another meg of RAM in here, OK?"

Day 290: We gave up on the custom GUI and are now installing Windows CE. The
auditors applauded Bill's plan to upgrade to a Pentium with 32 Mbytes of
RAM. There's still no functioning code, but the toaster is genuinely
impressive. Four circuit boards, bundles of cables, and a gigabit of
hard-disk space. "This sucker has
more computer power than the entire world did 20 years ago," Bill boasted
proudly.

Day 384: Toast quality is sub-par. The addition of two more cooling fans
keeps the electronics to a reasonable temperature but removes too much heat
from the toast. I'm struggling with baffles to vector the air, but the
thrust of all these fans spins the toaster around.

Day 410: New schedule: We now expect delivery in three months. We switched
>From C++ to Java. "That'll get them pesky memory-allocation bugs, for
sure,"
Bill told his team of 15 programmers. This approach seems like a good idea
to me, because Java is platform-independent, and there are rumors
circulating that
we're porting to a SPARC station.

Day 530: New schedule: We now expect delivery in three months. I mastered
the temperature problems by removing all of the fans and the heating
elements. The Pentium is now thermally bonded to the toast. We found a
thermal grease that isn't too poisonous. Our marketing people feel that the
slight degradation in taste from the
grease will be more than compensated for by the "toasting experience that
can only come from a CISC-based, 32-bit multitasking machine running the
latest multi-platform software."

Day 610: The product ships. It weighs 72 lb and costs $325.

Bill is promoted to CEO.



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