>From "American Demographics" magazine:


When Braniff translated a slogan touting its upholstery, "Fly in
Leather," it came out in Spanish as "Fly Naked."
-BRANIFF

Coors put its slogan, "Turn It Loose," into Spanish, where it
read as "Suffer From Diarrhea."
-COORS

Chicken magnate Frank Perdue's line, "It takes a tough man to make
a tender chicken," sounds much more interesting in Spanish: "It
takes a sexually stimulated man to make a chicken affectionate."
-PERDUE'S CHICKEN

Puffs tissues tried to introduce its product, only to learn that
"Puff" in German is a colloquial term for a whorehouse.
-PUFFS TISSUES

The Chevy Nova never sold well in Spanish speaking countries.
"No Va" means "It Does Not Go" in Spanish.
-CHEVY NOVA




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  Iliana Misheva - Marketing Manager
  Sirma Solutions - Software Development for the E-World
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  Fax: (+359 2) 9819058
  E-mail: [EMAIL PROTECTED]
  http://www.sirmasolutions.com
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