Kate Bennett wrote:
> 
> I think its a great time to be an independent artist, though it takes a lot
> of work. On the other hand there is so much corporate consolidation going
> on, such as clear channel radio buying up radio stations around the country
> and also performance venues.

Yes, but I think they'll do themselves in eventually because no one will
pay any attention to their products, so, like a chain store that expands
too much, too quickly, they'll collapse. Or be so cumbersome the indies
can do an end run around them.
 
> A 2000 report by the RIAA (http://www.riaa.com/MD-Cons-5-00-MCT.cfm) stated
> "Of note was the 45 and over segment, which more than doubled its share of
> the market since 1990, rounding out the decade with a 23.8% share of the
> market. This past decade clearly revealed the significance that the baby
> boom generation places on music in their lives."

Almost a quarter of the market?! That's great, since baby boomers are
used to paying for music in object form. From what I've heard even
people who now download "free" music will buy it if they want the
complete package, including artwork, and if it's a decent price. It's
hard, though, to figure out what that "decent price" is. Today I was
again in the store that's closing and was very happy buying cds at much
less than the usual $20. Lots of people were very happy doing that. The
store was packed. I would have bought more cds all along, especially
music I didn't know anything about, if the usual price was around $11. I
think the record companies have a lot to do with people wanting music
either as downloads or copies.

And now that they've added something to some cds (starting with Celine
Dion's latest one) that will actually destroy a hard drive if a person
makes a copy, the companies are going to make consumers even angrier and
even less inclined to pay for their products. I'd be so pissed off if a
cd ruined my hard drive it would be a very long time before I'd buy any
cd again. 

> As an artist, I chose not to put my stuff up on mp3 mainly because I did not
> like their business practices towards artists (another story).

But if someone else does, what happens? Isn't it then available for
everyone? My understanding is that Napster doesn't exist anymore, but
that there are similar ways to get music.

> I will continue to record in the CD format...at least in my lifetime & for
> my audience, think there will still be a market for CDs.

Or at least until there's something better for you. It may be that
rather than produce the cds yourself, you can do the master recording
and people will pay to download it directly from you and burn their own
copy, and print out the artwork, which will probably be more like
self-contained envelope designs rather than jewel box inserts. As to
getting paid, there might be something to be learned from freelance
programmers who develop shareware that anyone can download. They must
have some tricks to make sure they get paid.

I realized after I sent my previous message about the future of the
music business that it probably came across as rather depressing,
especially for anyone in the business who would be feeling the most
anxiety about the unknown changes coming. I didn't mean for it to be
such a negative message but, Joni's voice comes flittering in here, I've
got some blues inside and outside my head these days, so it's hard to
write anything without that coming across. Plus, it's easy to talk about
what won't exist any more eventually (and I don't see how the current
distribution system can last much longer) but hard (well, impossible
really) to know what will replace whatever's being lost and see how it
will benefit us.

In the meantime I'll buy cds forever if I can. I didn't mind leaving
albums behind but love these little silver discs.  

Debra Shea

NP:  David Bowie on A&E's Live by Request. It's the fourth time I've
seen him this week, without even trying. He's publicizing not only his
new cd but his website too. He really is a master at self-promotion, and
very charming too. And I'm even enjoying the music.

Reply via email to