On 17 Oct 2002 at 1:49, Tom Rodwell wrote: > > I really doubt if Joni is isolated from new music (her decision to go > with Nonesuch shows that - deeply cool label),
and On 15 Oct 2002 at 8:25, [EMAIL PROTECTED] wrote: > <<Oddly, Mitchell just signed a new deal with Nonesuch Records, which > will release her new album, "Travelogue" in November. >> > > Thanks for sharing this article, Bryan...I take it as a VERY GOOD > sign, and have said that it's something that Joni should have done a > long time ago. Here's hoping that her marketing strategies change for > the better! Also encouraged that it sounds like there's much more to > come from her...dare I say it? New songs! There - I said it! ;~) > and On 15 Oct 2002 at 3:23, [EMAIL PROTECTED] wrote: > Interesting that a new deal with the new label was signed, apparently, > at the last minute, just before the new CD release. I guess the artist > decided this will not be the swan song and wanted to sign on for > multiple releases (my hunch is a total of three on the new contract) > and that the powers-that-be at Warner/AOL nudged (or forced) her over > to the more boutiquish, less commercial Nonesuch label (which has an > impressive lineup of artists but is decidedly less mainstream than > Reprise). I suppose the facts around all this will come to light soon > enough (if it matters; I am curious at least). > This is just my opinion (I'm working on getting the background story), but I don't think Joni's move to Nonesuch is so much an artistic choice as it is a financial and marketing one. First of all, it's not an independent - it's owned by Warner Music. And that means that her new record will be in the same hands as her catalog - WEA Distribution. That is where everyone involved gets the big bang - using new releases to promote the catalog. If Nonesuch was not a WEA distributed label, I don't think she would be there. Tom Whalley, the chairman of Warner/Reprise has been nothing but clear since he arrived last year about rejuvenating those labels as pop labels and increasing market share. He came from Interscope - a big spend, big sales kind of label. Joni's new music doesn't fit that plan. Nonesuch works mostly because the marketing spend will be lower, a smaller staff will be used to get the record out and costs will be appropriate for the level of sales. Brenda n.p.: Sly & the Family Stone- "Fun" -------------------------------------------- "Radio has no future" - Lord Kelvin, 1897
