Folks at the Guardian actually did their own reporting, talking to Karen
O'Brien, among others, about Joni's comments.  The article is
at  http://www.guardian.co.uk/arts/features/story/0,11710,844130,00.html
  and full text appears below.  I found the comment about back catalogs and
aging artists chilling indeed.

'I'm quitting this corrupt cesspool'

Why Joni Mitchell has had it with the music business

Dave Simpson
Thursday November 21, 2002
The Guardian

Joni Mitchell has often been called "the greatest ever female
singer-songwriter", although she has been known to object to the use of the
word "female". Many of her hits, including Big Yellow Taxi and Woodstock,
are legendary; her albums, such as The Hissing of Summer Lawns, classics.
After 35 years in the business, the original woman with a guitar is one of
few artists on a par with Bob Dylan. She has inspired Madonna, Prince, and
virtually every female singer-songwriter.
Which makes it all the more surprising that she has decided to walk away.
Talking in the December issue of America's W magazine, Mitchell insists
that her new album, Travelogue, will be her last. Calling the music
industry a "corrupt cesspool", the Canadian rages that: "I'm quitting
because the business made itself so repugnant to me. Record companies are
not looking for talent. They're looking for a look and a willingness to
cooperate."

The singer Kathryn Williams, one of several generations inspired by
Mitchell, is distraught: "She made me want to be a singer-songwriter. When
she turns around and says she's had enough, it's so disheartening for
everyone else."

Mitchell's raging against the machine is nothing new. As Karen O'Brien,
author of Stars and Light, a biography of the singer, explains, Mitchell
has threatened to quit before. This time, however, there's a difference.
Following the W article, Mitchell stopped doing interviews. "That's a
worrying sign," says the biographer. "Her songs are her babies and she
always promotes them. So she could actually mean it."

The singer's ire seems to have been provoked by a spat with her last label,
Reprise. According to sources close to the singer, the company was
reluctant to release Travelogue. Irked, Mitchell took it to Nonesuch, an
artist-friendly label which, ironically, is backed by Warner, the
conglomerate that owns Reprise. The company won't comment on the situation,
but the row seems to have been the final straw in a three-decade-long
battle between the music business and one of its greatest talents.

Emerging from the hippy/folk scene in the 1960s, Mitchell was initially
offered what she called "slave labour deals". However, as the value of her
songwriting ability dawned on executives, her manager Elliot Roberts
negotiated a landmark contract with Reprise (she has recorded for other
labels in between). Though unknown at the time, Mitchell was given total
artistic control.

"She got the same deal with Asylum and Geffen," says O'Brien. "She's never
even had a producer foisted on her - she always went into the studio
without a producer. She's always had a lot more autonomy than any other
artist."

Despite this autonomy, Mitchell has long felt not just uncomfortable with
the industry, but with her position within it. "For Joni it was always
about creative control," says O'Brien. "But at some point it will always
come down to the bottom line. Even when she was on David Geffen's label,
money fractured their friendship. At some point some MD is going to say,
'When did we actually make some money out of Joni Mitchell? Oh, I remember,
1974.' I despise that attitude, but that's how they work."

Mitchell has become expensive to have around. For Travelogue, she
re-recorded old songs with the London Symphony Orchestra, Wayne Shorter and
Herbie Hancock. Although they are friends of Mitchell's and may have given
her a preferential rate, none of this would have come cheap.

Furthermore, Mitchell's sales have never matched her influence and critical
standing. Early in her career, she decided that pop hits were ephemeral,
and set out to explore other avenues, as with her 1979 jazz album, Mingus.
And it won't have delighted Reprise that Travelogue includes none of her
hits.

But just how much value does a label put on the creativity and credibility
of a 20th-century giant like Mitchell? Until recently, the big labels
wanted to keep artists such as Leonard Cohen, Van Morrison and Bob Dylan
because, while they might not enjoy the sales of the latest pop phenomenon,
having them around was good for respectability and clout.

But times are changing. Execs have realised that if they have the back
catalogue, they don't need the ageing artist. Warner's recent dropping of
Rod Stewart was just as significant as EMI's reported #80m deal for Robbie
Williams.

In one of her last new songs, Lead Balloon, Mitchell describes meeting a
corporate executive and opens with the words: "Kiss my arse!" She then
talks specifically about running away from the music biz and the "whiny
white kids on the radio", and "formula music, girly guile genuine junk food
for juveniles".

More recently, she had a widely reported pop at Madonna: "She has knocked
the importance of talent out of the arena," sniped Mitchell. "She's made a
lot of money and become the biggest star in the world by hiring the right
people."

"Joni's been quite unforgiving," admits O'Brien. "But then again, she'll
rail against these 'women in rock' features and then appear in the next one
in Rolling Stone. So there is that ambivalence." Similarly, while Mitchell
berates Madonna and others' use of sexual imagery, she once appeared on the
inner sleeve of The Hissing of Summer Lawns in a bikini. Her justification:
"But I swim every day."

"She's a very strong person and very sensitive," says Rob Dickins, her
former chairman at Warner. "That's a great combination and a terrible one.
There is an argument that she's done such a fine body of work, why should
she put herself through a system geared to 15-year-olds? But if you have
the creativity within you, it's very hard to stop it."

It is possible that Mitchell's pronouncement is a Machiavellian way of
drawing attention to Travelogue, but this seems unlikely. Dickins is
particularly surprised at the timing: "Nonesuch is not a corporate label,
and I would think that her experience there might be pleasurable enough for
her to continue."

In a recent interview in Rolling Stone, Mitchell was quoted as saying:
"I'll be glad if the industry goes down the crapper." It's just possible
that this final act of artistic defiance is her way of getting one hand on
the flush.

Whatever, the words of her biggest ever single suddenly seem resonant:
"Don't it always seem to go, that you don't know what you've got 'til it's
gone? They paved paradise and put up a parking lot."

7 Travelogue is released on Monday by Nonesuch. Shadows and Light: Joni
Mitchell, The Definitive Biography, by Karen O'Brien, is published by
Virgin, price #7.99.

----------------------------------------------------------------------
Deb Messling  -^..^-
[EMAIL PROTECTED]
----------------------------------------------------------------------
---
Outgoing mail is certified Virus Free.
Checked by AVG anti-virus system (http://www.grisoft.com).
Version: 6.0.419 / Virus Database: 235 - Release Date: 11/13/02

Reply via email to