I think the packaging for Travelogue has to be the
best CD package design I've ever seen. There may be
others out there, but I haven't seen them. The box
itself that holds everything is sturdy but there's no
plastic involved. The texture of the stock (whether
it's the cardboard/paper or the ink used to print it)
is smooth and silky. Then inside you've got a book of
lyrics and, best of all, the hard-cover little book
inside with a CD on each side and the wonderful
pictures of Joni's paintings. I love the look of it
and the feel of it. I guess I'm a bit of a packaging
freak. My Dad worked in the corrugated paper industry
where there's not a lot of artistic license (how many
ways can you reinvent the beer carton?) but I remember
how he had the plant's artists come up with a design
for a bed for our dog and, when I was in Grade 1, a
"TV" that I brought to school that the kid could sit
inside and do a show for the class (singing, reciting,
a puppet show, or whatever), so the kid could be "on
TV."

Since then, I have to say I admire a well-thought-out
package, one that makes sense for what it contains,
but that also has a sort of beauty on its own. Like,
for example, those tetrahedron juice containers.
There's a product you can buy in Canada, at least in
the Toronto area, called "Lola". It's a fruit drink
that you can either drink, or freeze and eat like a 
popsicle. The container is a tetrahedon and it's
brilliant. The other kind of thing I love is boxes
that open up and there's another inside, and another
inside that. Like the Russian Matrushka dolls. Last
Christmas, I gave my daughter a pair of earings but I
wrapped the first box, inside another box, wrapped;
then again, inside another box. It was just for fun
and so she wouldn't guess (right away, that is) what
it was.

I just think the package for Travelogue, the design
and the artwork and everything, are so amazing, that
Joni (if it's her design and I think it's at least
partly hers) should win some kind of award for that.




=====
Catherine
Toronto

______________________________________________________________________ 
Post your free ad now! http://personals.yahoo.ca

Reply via email to