[jQuery] thickbox on a link from an ajax call

[Ali]

Hey so basically heres the deal I have thickbox in index.cfm.

Index.cfm does an ajax call that loads in a product list
$.ajax({
  url: sendURL,
  cache: false,
  success: function(html){
    document.getElementById('contentBox').innerHTML = html;}
});

When one clicks a link from the ajax loaded HTML that has a thickbox
class associated though it doesn't open it as a thickbox and instead
just goes straight to the page. Below is the contents of the var html
above.

    <table width="100%">
      <thead>

        <tr>
          <th>Product Name</th>
          <th>AtlasID</th>
          <th>Primary Category</th>
          <th>Secondary Category</th>
        </tr>
      </thead>

      <tbody>


            <tr>
              <td><a href="productDetails.cfm?
height=300&width=300&notemplate=1" title="Report Details"
class="thickbox">Albumin</a></td>
              <td></td>
              <td>Emergency RH Kits</td>
              <td>Reproductive Health Kits</td>
            </tr>



      </tbody>
    </table>

Do I need to some how bind this link to the jquery thickbox script? If
so can anyone tell me how?

Thanks.