The following will give you a way to do what you want :
<script>
function UpdateMe(Type)
{
if (Type == "Blue")
{
$("#AreaToView").HTML("Blue Stuff");
} else {
$("#AreaToView").HTML("Red Stuff");
};
};
</script>
<a href="javascript:UpdateMe(Red)">Red Product</a> | <a
href="javascript:UpdateMe(Blue)">Blue Product</a>
<div id="AreaToView">
Red Stuff
</div>
