Topic: The Five Essential Criteria Users Care About
Presenter: Cia Romano, CEO and Founder, Interface Guru?
Usability evangelist Cia Romano, supported by video of live user tests, presents the five criteria most sought by Web users: Orientation, Relevance, Speed, Permission, and Interaction. This Usable Times 5? metric is a reliable predictor of live user responses. Cia will take you on an eye-opening tour of common usability problems on brand-name Web sites.
Bio: Patricia "Cia" Romano, Chief Executive Officer and Founder, Interface Guru
Cia is an evangelist for user-centric information design and a specialist in usability and human/computer interaction, with 20 years' experience in media and nine of them on the Web. She is an experienced Web developer and strategist, and works to bridge both sides of developer/marketer issues. Her national speaking engagements and appearances (Internet World NYC-CHI-LA, COMDEX LV, The Folio:Shows NYC-CHI-LA) focus on the common-sense benefits of user-centered strategy. After two successful years of usability research, Cia and her team launched their in-house user testing lab a year ago (winter 2001-2002). More at www.interfaceguru.com, archive of presentations and events at http://www.interfaceguru.com/events/archive.html.
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