>From what is discussed so far, I see two ways to further approach this:
being reactive and proactive.

In being reactive, we can indeed prepare in advance answers to a set of
questions that we expect being asked at an event. As Adriaan mentioned,
this is not always straightforward. But we could have general responses
(what is KDE?), more specific depending on the event's topic (How is KDE
developed? What are Frameworks, Kirigami?) or related to the things we
choose to showcase at the booth (Plasma Desktop, Slimbook). KDE is very
big, and most of us are involved and have a good grasp of only a fraction
of the software that is produced under the KDE umbrella, so having some
go-to responses always helps.

In being proactive, we can definitely step up our game. We should narrow
down the message we want to convey at the specific time and place and be
active in reaching out to people regarding this. The chosen topic can be
highlighted in a very direct and focused way. To give an example, let's say
we take FOSDEM 2019 in mind. We could choose to focus on Plasma Mobile, so
we need to have the appropriate tools to promote it (videos, brochures,
activities, hardware, partnerships, t-shirts, stickers). So you end up
sharing a particular story and giving the audience a unified experience
about the chosen topic to attract their attention and inform them
accordingly. We could attempt to measure the impact from such efforts
afterwards in terms of visits to projects' websites, mailing lists,
interest from new people etc.

Neofytos

On Fri, Feb 9, 2018 at 10:28 AM, Jonathan Riddell <j...@jriddell.org> wrote:

> On Thu, Feb 08, 2018 at 11:27:29PM +0100, Adriaan de Groot wrote:
> > Well-said. There's two aspects:
> >  - why are we here (at this specific event)?
>
> It's the largest free software expo going, it keeps us in contact with
> our user and contributor community, if we weren't there or at similar
> events it would suggest we weren't a significant part of the free and
> open source movement.
>
> >  - what message do we want to spread?
>
> When I organise it I plan demos of the best of KDE's output from the
> last year and some spiel to promote it.  Many KDE people ignore the
> demos and chat their own lines which is fine too.
>
> Jonathan
>

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