from another group, makes a good, meaningful read

Why You Should Fear the Future
For those having some Interest in the Stock Markets
By Richard Gibbons Posted on The Motley Fool October 3, 2008

Remember when everyone was quoting Baron Rothschild, saying, "Buy when blood is 
in the streets"? Well, this is it. We're in the Wall Street equivalent of Kill 
Bill meets Jurassic Park. It looks like it's all over but the spurting.

Warren Buffett knows how to play this game. He's buying, and he says that in 
five or 10 years, "we'll look back on this period and we'll see that you could 
have made some extraordinary buys."

But when the market drops 9% in a day, it's hard to react logically, like 
Buffett -- and not, say, curl up into a quivering, sniffling ball. Here are 
five ways to help you achieve your goal.

1. Be afraid -- be very afraid 
Instead of looking at how much you can make by buying a stock, examine all the 
ways that you can lose. Bruce Berkowitz, who manages the Fairholme Fund, swears 
by this strategy. He tries to think of every possible scenario that can kill a 
company -- and if he can't find any, then he'll buy.

Even ridiculously paranoid scenarios deserve consideration. A year ago, it was 
inconceivable that a handful of the nation's biggest banks would go out of 
business and that credit markets would essentially freeze. But just because it 
was inconceivable, that doesn't mean it couldn't happen -- and it did.

In this environment, where no one is lending, you should be especially paranoid 
about debt covenants and maturing debt. Even if a company is profitable, a 
large debt maturity that it can't roll over could drive it into bankruptcy. 
With economic conditions as they are, companies are making moves they wouldn't 
have considered if the market were better, like General Motors (NYSE: GM) 
drawing down its credit lines and issuing equity to pay off debt.

2. Avoid black boxes 
Be suspicious of companies you don't understand or whose financials are opaque. 
In fact, unless you understand the business model, don't buy it at all.

Sure, Buffett has invested in Goldman Sachs (NYSE: GS), and it will probably 
turn out like many other Buffett investments. But unless you fully understand 
Goldman's investment portfolio -- which seems almost impossible right now -- 
it's difficult to be confident that the business is rock-solid.

The same sort of reasoning applies to retail banks such as Citigroup (NYSE: C) 
and bond insurers such as Ambac (NYSE: ABK). If you can't assess the risk, you 
can't be confident in the investment -- especially when blood is flowing like 
water.

3. Invest only money that you don't need soon 
Assume that the near-term market will remain volatile -- even after it smoothes 
out. That approach will prevent you from investing money you need in the near 
term, and thus protect you from losses you can't sustain.

Think of it this way: Suppose that you do find one of Buffett's extraordinary 
buys and are brave enough to pick it up. Then you're set, right? Well, not 
entirely. You can still lose if you're forced to sell. Remember, Buffett isn't 
saying these stocks will become 10-baggers tomorrow, or even next year. He's 
talking about five or 10 years.

So when you buy, don't buy with money you'll need soon, and definitely don't 
use margin. If you're forced to sell at a bad time because of a margin call, 
then you could lose money even if you've successfully identified a stock that 
goes on to become a 10-bagger.

For instance, immediately after the 9/11 tragedy, you could have bought Boyd 
(NYSE: BYD) at a cheap $5 per share. But a few days later, it traded at $3.50. 
If a margin call forced you to sell at that price, then you would have missed 
the stock rising above $50 over the subsequent five years. Ouch.

4. Ease in 
And all of that means you should be suspicious of how your chosen investments 
will perform initially. When the market's this volatile, don't put all of your 
money into a stock all at once. Instead, put a portion in when you see an 
attractive opportunity, but save some cash to buy more if it falls.

Some people buy in thirds on the way down so that they have two chances to 
average down without becoming overexposed to the stock. I recommend buying 
enough that you'll be happy when your stock goes up, but little enough that 
you'll also be happy if it falls significantly and you can buy more. I 
originally purchased Legg Mason (NYSE: LM) in the mid-$60s. The descent hasn't 
been fun, but it's easier to handle knowing that I can buy shares at an even 
lower price now. And I have.

5. Buy at a discount 
Of course, the whole reason you're trying to buy when there is blood on the 
streets is that that's when stocks are trading at big discounts to their fair 
value. Those discounts can propel your portfolio to extraordinary returns -- 
the bigger the discount, the bigger the potential return. Plus, a good 
understanding of a stock's intrinsic value can give you the confidence to hold 
in today's volatile market.

But make sure you're buying shares that are actually cheap. Many companies are 
trading at prices far lower than they were a year ago -- but that doesn't mean 
they're cheap. Fannie Mae (NYSE: FNM) had fallen a lot by mid-August, but it 
was still expensive.

The Foolish bottom line 
There's blood in the streets, so if you can handle the volatility, it really is 
a great time to invest -- but invest suspiciously and fearfully. It will do 
your portfolio good if you do.

Our Inside Value team has turned its skepticism on this bear market and found 
many companies we consider exceptionally attractive right now. That doesn't 
mean they'll skyrocket tomorrow, but we do think they'll prove to be 
extraordinary buys at today's prices. You can read all about our top picks, 
including our best bets for new money now, with a free trial. Just click here 
to get started -- there's no obligation to subscribe.

Fool contributor Richard Gibbons was praying that the killed Bill wouldn't be 
the bailout one. He owns shares of Legg Mason but has no position in any of the 
other stocks discussed in this article. Legg Mason is an Inside Value pick. 
Fairholme is a Champion Funds recommendation. The Motley Fool owns shares of 
Legg Mason. The Fool disclosure policy eats velociraptors for breakfast.

 





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