FMCG Stocks Outlook for the week (21-24.08.2012)

Stocks of major fast-moving consumer goods companies, which are seen
remaining steady in the week ahead, are expected to outperform the broader
market. According to some stocks FMCG sector have gained much value over
the past few weeks and so the gains are expected to be limited going
forward. Over the past week, shares of Hindustan Unilever Ltd gained 1.1%
on sustained buying. However, shares of ITC Ltd, the stock with the maximum
weightage on the BSE FMCG index, lost 2.1% in value.

The much-fancied Hindustan Unilever stock could see some selling by foreign
funds benchmarked to the MSCI Emerging Markets Index. While the weightage
for India in the index has been raised marginally to 6.4% from 6.3%, on
Wednesday, the weights for Hindustan Unilever have been reduced by 10 basis
points. This could lead to $10 mln worth of Hindustan Unilever stocks being
sold in the near future.

Four multinational tobacco companies have lost a landmark case to the
Australian Government over plain packaging laws of tobacco. The Supreme
Court decision means that starting Dec 1, cigarette and tobacco products
must be sold in plain olive green packets, without any logo, and with
graphic health warnings, in Australia.

ITC's stocks fell near 4% Thursday after it was reported that new
anti-tobacco measures to be adopted by Australia could be a model for India
also. Although it is difficult to say if and when this will be introduced
in India, we see this as a new regulatory headache for Cigarette companies.
This could impact recruitment of new consumers as cig (cigarette) smoking
might just become even more unglamorous as packs will lack branding or
exciting packaging besides displaying highly prominent antismoking images.
We believe that the impact on cig will be low as smoking in India happens
predominantly through loose buying (around 70% of sales) rather than packs.


 By RUPEE DESK  [email protected]

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