Stocks of fast-moving consumer goods companies are expected to fall in
value in the week ahead as investors shift their focus to shares of
companies in other sectors such as retail, airline, and broadcasting. Late
Friday, the government allowed 51% foreign direct investment in multi-brand
retail, while relaxing local sourcing norms for attracting FDI in
single-brand retail. It also relaxed norms for foreign airlines to buy up
to 49% equity in domestic carriers. The government also increased the FDI
limit in broadcast services to 74% across the board.

Investors are therefore expected to be drawn to stocks in these sectors,
which are grossly undervalued, in sharp contrast to FMCG stocks that are
trading at multiple times their earnings per share in 2011-12 (Apr-Mar). On
Thursday, the government announced a hike in diesel prices, which was
followed by the announcement of a third quantitative easing by the US
Federal Reserve. This spurred Indian share indices to end higher by over
2.5% Friday.

Over the past week, the BSE FMCG Index has gained 0.8%, in contrast to the
4% gain clocked by the Nifty and Sensex. However, the fall in shares of
sector majors such as ITC Ltd and Hindustan Unilever Ltd is expected to
capped.


 By RUPEE DESK  [email protected]

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