FMCG Stocks Outlook for the week - 18 -11.2013 - 22.11.2013
www.rupeedesk.in

Stocks of fast moving consumer goods companies like ITC Ltd and Marico Ltd 
that have corrected downwards by 5-8% over the last one month are likely to 
rebound next week on value buying. ITC is trading at about 24 times its two 
year forward earnings. Marico has also fallen over last month. Both these 
stocks are value buys at this time. They are likely to rebound from next 
week onwards. Notwithstanding a weakening volume trajectory over the 
trailing three quarters, ITC's earnings visibility remains strongest across 
the FMCG pack. This is a direct outcome of its dominant market share and 
strong pricing power. FMCG is not just a defensive sector in India but also 
a growth sector. As a result, stocks have done well even during bull 
markets led by investment cycle stocks. It also emphasised that, except in 
the case of Hindustan Unilever Ltd, there were only four years in which 
stocks from the FMCG space have given negative returns in the last 20 
years. FMCG (ex-HUL) gave negative returns in only four of the past 20 
years. These include two years of droughts in the early 2000s and the 
global financial crisis of 2008. ITC, Emami, Marico and Godrej Consumer as 
its top picks from the sector.

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