Tracy R Reed wrote:

Where does one learn to use phrases like "vertical apps"?

MBA school.  It's actually quite old.

The terms "vertical" and "horizontal" used to refer to how business were organized.

A "horizontal" business has lots of fairly unrelated business functions but does not control much of the supply chain. Google is a nice example of a very horizontal business.

A "vertical" business tends to have fewer unrelated business functions but goes quite a way back the supply chain. IBM used to be a *very* vertical business in computer chips and boards. For example, IBM used to (may still) own a *lead mine*, transport company, solder manufacturer, PCB manufacturing, chip manufacturing line, chip packaging, and chip testing. That is vertical integration.

Nobody talks about horizontal software, because it tends to be like Unix. Focused on one task and often easily replaceable.

Companies like SAP and Oracle *love* vertical software because it is a big hunk of proprietary garbage that is specific to your business and is very hard to root out once in place. They make lots of money from making vertical software.

-a


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