begin quoting Joshua Penix as of Fri, Aug 04, 2006 at 04:25:10PM -0700: > > On Aug 4, 2006, at 3:41 PM, [EMAIL PROTECTED] wrote: > > >Now I found 2 more people that also don't buy anything from Google ad > >links. If few people are buying anything I wonder how long Google's > >business model can last. Eventually the advertisers will figure out > >that clicks don't translate to (much) more sales. > > But advertisers *are* finding that Google's ads lead to more sales. > Realize that Google is paid by the advertisers for the clicks. When > you click a link, the vendor whose link you clicked pays Google for > that click, regardless of whether or not they sell anything. It's up > to the advertiser to convert the visitor into a customer, but it's > Google who drove the visitor to their site, and for that Google gets > paid.
You make a very good point here. It's up to the advertiser to convert a visitor into a customer. Part of that is that not every visitor needs to be a customer to make it worthwhile for the advertiser to advertise. As much as I moan about poorly designed websites, that's their choice, not mine, and if they don't want my money, well, that's also their choice (hopefully). So long as I can go somewhere else, I'm fine. My problem is _finding_ that 'somewhere else'. [snip] > dozens of banner ads across popular websites. You can be a tiny > antique shop in La Mesa and buy a few adwords that are very specific > to your business for a small monthly budget. It's these kind of > businesses who are finding that Google has managed to revolutionize > online business. ...and this is exactly why I check out those ad-links. I'm hoping to find a vendor who doesn't assume that I think Javascript is the best thing since sliced bread, that doesn't think that a font size of 2 is just fine, etc. -- the big guys often Just Don't Care. They don't need to. It's the little shops on the fringe that (I hope) are hungry and looking for visitors to turn into customers that I'm looking for. I'm willing to pay a little bit more for the "shopping experience" that I desire. [snip] > I think you're querying the wrong group here - KPLUG is made of very > technically savvy folks who probably already know where to go to get > what they want, and may even purposely avoid "the establishment" of > online commerce. On the other end of the spectrum are the people who > click and buy things in spam email. In between is the remaining > great majority, and those are the people who do business with vendors > who advertise on Google. Another good point. -- _ |\_ \| -- [email protected] http://www.kernel-panic.org/cgi-bin/mailman/listinfo/kplug-list
