This is interesting...
"When the use is unauthorized, Attributor’s
software can automatically send a message to the
site’s operators, demanding a link back to the
original publisher’s site, a share of revenue
from any ads on the page, or a halt to the copying.
...
“For the first time, we now have a consistent
way of getting this data and knowing what
actually happens to our product, rather just ad
hoc reports,” said Srinandan R. Kasi, vice
president and general counsel for The Associated
Press, which has used the software for several
months.
For newspapers and magazines, financial survival
increasingly means raising traffic on their Web
sites and revenue from online ads. Executives of
some major publishers, who asked for anonymity
because they were not authorized to discuss
their talks with Attributor, said they were
somewhat optimistic that such software can help."
( http://tinyurl.com/yvnkm8 )
In this sense...
These guys are still trying to use software and
a pack of lawyers to hide a very dirty little
secret from their advertisers... The formula for
advertising revenue and cost of ads is not a
direct eyeball to page relationship. Especially
when advertisers increasingly know they need and
can get to ever more finely focused target
niches that will be advertising effective.
I don't think this will work as well as they think.
( http://tinyurl.com/39ew87 )
rbw
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