Schneier points out why security is a tough sell in an interesting
article that describes the psychology (and a rational explanation,
even!) behind the reluctance to pay for security.

  http://www.schneier.com/crypto-gram-0806.html#9

The bottom line advice:
"""
  ..solution is not to sell security directly, but to include it as part
of a more general product or service. Your car comes with safety and
security features built in; they're not sold separately. Same with your
house. And it should be the same with computers and networks. Vendors
need to build security into the products and services that customers
actually want. CIOs should include security as an integral part of
everything they budget for. Security shouldn't be a separate policy for
employees to follow but part of overall IT policy.
"""

Regards,
..jim


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